Newspaper paywalls are fairly divisive things in our modern web era, where we're used to getting all the info we want right now, without paying for it, but still expect that endangered species known as “quality journalism”.
Right now, The Times is fighting a lonely battle on the paid side of the wall, but has decided to draft in some help from the other side by offering a sweetener from that champion of the no-cost web, Google.
Sign up for an 18-month Digital Pack subscription and The Times will give you the chance to pick up a 32GB Google Nexus 7 tablet for just £50 – that's a £149 discount on the normal £199 SIM-free RRP. It's calling the deal the “Digi Bundle”. Word.
It's a decent discount on what is already one of the more attractively priced tablets on the market – but of course, there's also the £4 a week you're charged for access to all the content on the Times website plus the tablet app. All told it adds up to £361.94, or £299 if you pay for the whole lot up front.
Taking the latter as the cheapest option, it means you're paying £100 for a year and a half subscription to The Times.
Priced against the physical print edition that's not a bad deal, assuming you were likely to be buying the paper anyway. If so you might be more interested in the Classic Pack, which throws the actual newspaper into the deal for £6 a week but leaves out the tablet app. Or you can get the full shebang for £8 a week.
The problem is making a commitment for 18 months at a time when the jury remains out on the long-term future of paywalls themselves, and just what people think it's acceptable to pay for.
Via The Times