Simply Tap makes buying stuff dead easy

Simply Tap makes buying stuff dead easyA new payment service, Simply Tap, is set to launch an app and SMS service this summer, essentially allowing customers to buy junk with a simple code.

The codes could be displayed anywhere, from newspapers to billboards, or even in store. By pre-registering their billing and delivery address details, customers can buy stuff merely by entering the code.

The retailers would take direct responsibility for the delivery. Ultimately they’ll receive an order form as if the order had been placed through their website.

Mobile Money Network, which was formed by Carphone Warehouse and Monitise, will run the Simply Tap service. The Guardian reckons they’ve snapped up former Marks & Spencer bigwig Sir Stuart Rose; Nick White, formerly of Virgin Mobile, is MMN’s marketing director.

MMN claims it’s in talks with 17 of the UK’s top 20 high-street retailers. That means we could see codes from the likes of John Lewis, M&S, the Early Learning Centre and WH Smith.

Simply Tap is just one of a number of new payment services coming this year. Many high-end smartphones will support NFC, which allows contactless payment.

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