You all know Sir Jonathan Ive, right? He’s the British brain behind Apple’s brawn, and is currently senior VP of industrial design. Story goes: he pretty much invented the iPod, iPhone and iPad.
Sir Jony has been speaking in London (possibly something vaguely related to – you guessed it – the Olympics), and he reveals that Apple very nearly scrapped the iPhone.
Apparently there were design problems that Apple felt it’d struggle to overcome, and as such the entire project was almost binned.
"We nearly shelved the phone because we thought there were fundamental problems that we can't solve," Jony tells The Daily Telegraph.
"With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work."
Jony also says that Apple isn’t about the money; it’s all about making exciting new products.
"Our goal absolutely at Apple is not to make money. This may sound a little flippant, but it’s the truth. Our goal and what gets us excited is to try to make great products. We trust that if we are successful people will like them, and if we are operationally competent we will make revenue, but we are very clear about our goal."
The latest iRumours propose September 12 as the iPhone 5 launch date.