Last October, Apple enforced a management shake-up intended to yield, among other things, greater synergy between the hardware and software teams.
Sir Jonathan “Jony” Ive, Apple’s London-born design guy, reportedly now sits in on software and UI meetings, and envisions a simpler iOS. Er, because iOS is so convoluted and unintuitive at the moment?
That’s the story according to The Wall Street Journal, with credit going to “people close to the company”.
Apparently, Jony is pushing for a more “flat design”, one that’s “starker and simpler”, though any changes would be “pretty conservative”. Well let’s face it, there’s not a great deal they can do to make it simpler, right?
Assuming the rumours are true, it’s a risky strategy, with the Samsung Galaxy S4 going all-out on the feature front and seemingly proving hugely popular.
If anything, we’d like to see more flashy features in iOS, perhaps taking inspiration – or balls-out lifting ideas – from some of Cydia’s apps.
How about Auxo’s multitasking cards, with live previews of open apps, or Message+, which allows you to reply to messages without leaving the app you’re currently in. The list is endless. Surely they have to sit down at some point and question what’s worth nicking?
In any case, iOS 7 is expected to debut at WWDC (Worldwide Developers Conference) in June.