Sky is set to rebrand its existing Sky Player, Sky Mobile TV and online Sky services in the simplified Sky Go. Launching on July 6, Sky Go will allow existing customers to watch Sky on a range of devices – including phones and tablets – at no extra charge.
On mobiles and tablets, all five Sky Sports channels will be available, alongside ESPN and Sky News. More channels will follow in time, says Sky.
Non-Sky customers will be able to grab a slice of the Sky Go action from August, with subscriptions ranging from £15-40.
“The explosion of smartphones and tablets demonstrates the increasing consumer demand for accessing entertainment and communicating on the move,” says Stephen van Rooyen, Deputy MD of Sky's Customer Group. “We have already responded to this by offering a range of services, including live TV, across many new innovative platforms and devices, like laptops and iPhones.
“Clearly the consumer appetite is there, and it's growing. In responding to that, and to create even more value, choice and flexibility for our customers, we are now going to offer online and mobile access to Sky content at no extra charge. The future support of a nationwide Wi-Fi network will help us supercharge that experience further still.”
Nice use of the word ‘supercharge’ there, Stephen. I like it.