It’s no secret that Sky detests Virgin Media, regularly denying Team Branson channels and content and that. Remember the dark days when Sky 1 disappeared from Virgin’s TV service?
As such, it’d make perfect sense for Sky to take the fight to the mobile arena. Rumours of a Sky mobile network recently reached fever pitch, but the media beast says it ain’t happening.
Virgin Media is one of many Mobile Virtual Network Operators (MVNOs) in the UK, using Everything Everywhere’s infrastructure to provide its customers with mobile goodness.
Convergence is where it’s at, and Sky was tipped to extend its TV, broadband and landline services to include mobile, also piggybacking Everything Everywhere (bizarre-o), or possibly outright buying some spectrum, but… nope.
"As you might expect we regularly meet with a wide range of companies to explore and understand potential opportunities,” a Sky spokesperson tells Reuters.
"While we continue to extend our leadership in mobile content, we currently have no plans to offer mobile access beyond our existing public Wi-Fi network."
Ah well, that’s the end of that. For now, at least. We won’t be surprised if we see some sort of Sky mobile network in a few years' time.