It's amazing how quickly the new order of The Way Things Are has become an all-consuming reality in the world of smartphones: basically Samsung and Apple are the only ones making any money, and everyone else is just fighting to stay afloat.
The only question that remains at the sharp end of the smartphone market is which of the two heavy hitters will come out on top. And according to the majority of analysts, for now at least the prize goes to Samsung.
Reuters got in touch with a total of 41 analysts to get their take on the current state of play in the smartphone arena, and consensus is that Samuel flogged in the region of 50 million smartphones over the second quarter – an all-time record for any firm.
Apple, meanwhile, is believed to have sold around 30 million iPhones through the quarter, which keeps it as the largest-selling individual model around, a title it's held for quite a while now.
Indeed, the size of the gap between the two companies is largely a reflection of just where we are in their respective product release cycles. Samsung is firing on all cylinders, with the new Galaxy S III now fully in its stride but the Galaxy S II still shifting by the bucketload too.
Apple, on the other hand, is effectively treading water (if you can call selling 30m units treading water) in preparation for the iPhone 5's arrival in the next few months.
Samsung certainly won't be complaining, as it can point to both highly successful individual models (the first point most iPhone disciples bring up when comparing OS market share) and a collective strength no-one else can match.
On that last point, it's no surprise that when it comes to total mobile phone sales for the quarter (as in not just smartphones) Samsung has opened the gap considerably over longtime global flag-bearer Nokia from 3.4 million units in the first quarter to an estimated 15.7 million in Q2.