We don't really pay as much attention to smartphone OS market share numbers as we used to do here on Mobot.
That's partly because the story changes depending on whose numbers you're looking at, and partly because the story's always the same: Android is dominating, iOS is holding firm, and everyone else is fighting for a slice of the sum total of bugger all.
Well, not quite, but you get the picture.
But it does pay to keep some idea of what's going on, so we've delved into Kantar WorldPanel's latest smartphone OS figures for the three months ending in April for a sense of how the UK market is divided up these days.
The first point is a predictable one: Android and iOS are as dominant as ever – in fact, more dominant than ever. Together they shared 85.6% of all device sales over the quarter, up from 80.4% over the same period last year.
Android's share of that total has increased, however. It's up from 50.1% last year to 56.9% this, while iOS has slipped from 30.3% to 28.7%.
But it's the battle for third place behind the two leaders that, as ever, holds the real interest.
Windows Phone is now the third most popular OS in the country on 8.4%, ahead of BlackBerry on 5.6%. That's versus 4.0% and 13.6% respectively a year ago.
That may sound like doom and gloom for BlackBerry, but its market share was always going to slide dramatically during 2012, and with the BlackBerry 10 era only represented by a single device in the three months until April, and even then only in certain markets, it's not actually a bad showing.
As for Windows Phone, things are now at an interesting junction. The standard script so far has been that the OS hasn't nearly returned on the investment Microsoft and to a lesser extent Nokia have poured in.
People snigger about single digit market share and the painfully slow rate of progress, but the reality is that progress, although slow, has been largely constant too, and if that continues to be the case sooner or later Windows Phone is going to start hitting some serious numbers.
That's not to say it'll actually happen, as new handsets and OS versions are constantly emerging to affect things one way or another. But I'd wager many of those who've become used to dismissing Windows Phone based on its minority status would probably be quite surprised to hear its market share is now knocking on the door of double figures.
If you believe the numbers, of course...