A study of smartphone users in the US, conducted by Ipsos OTX on behalf of Google, has yielded some bizarre-o results. The participants were some 5,013 adult Americans, so that probably explains it*.
In the General Smartphone Usage category, 81% of users said they use the internet on their smartphone. That leaves a whopping 19% – almost one in five – who don’t use their smartphone’s browser. What the…?
Perhaps even more surprising is the percentage who “use an app”; only 68%. Is it actually possible to use a smartphone without apps? Unless the participants literally only use their phones to make calls, which begs the question: why the hell do you have a smartphone?
The rest of the survey was largely concerned with consumers noticing advertisements and making purchases based on ads and what not. Marketing nonsense. I’d rather hear how many users have dropped a smartphone down the toilet.
However, if you're more mature than me, and there's every chance that you are, head over to Google's mobile ads blog and check out “The Mobile Movement: Understanding Smartphone Users”.