So, picture the scene. It's New Years Eve and this author is sitting in a restaurant with a clan of iPhone-toting friends when he whips out his Samsung Galaxy S2 and starts snapping away.
The immediate cries of "how big is that thing?", "is that a tablet?" etc drown out the justifications of how great it is. Quite frankly, readers... they just didn't want to know!
But apparently, they are in the minority with us all looking for a good few extra inches nowadays (so many lines in that!) according to Strategy Analytics.
The long and short of it is that those devices with a 4-inch to 4.5-inch display are apparently what the majority of US and UK smartphone users want in the year 2012 - as long as the device is also thin!
“Almost 90 percent of existing smartphone owners surveyed chose a prototype smartphone with a display larger than their current device,” said Paul Brown, a director in the Strategy Analytics User Experience Practice. “This trend is driven by increased mobile web browsing capability, as well as engaging video and gaming experiences.”
Now, what's interesting is that the study claimed Android users are likely to seek larger devices than iPhone users. Interesting because it's hardly a surprise since Apple displays only come in two flavours - iPhone and iPad.
It also claims that the ladies prefer the smaller devices than the blokes which, again, isn't a huge surprise if we're going down Stereotype Avenue. Then again, we know at least six girls in their 20's and 30's who are currently using a Samsung Galaxy S2 which puts paid to that theory - at least in our decidedly unofficial survey.
“In order for smartphone owners to adopt larger devices, it is important for handset manufacturers to ensure that mobile devices are not too heavy and that the devices remain thin enough for purses and pockets,” Nolan added.