There's no question that the digital video recorder is the enemy of TV advertising, allowing you to easily skip past those annoying messages companies spend so much money running. However, a US media group reckons smartphones and their ability to distract our attention while watching TV pose an even bigger threat. Engadget has more details.
Smartphones a big bag of hurt for TV advertisers
Stelph May. 31, 2011 at 10:48
Not just Adverts, quite often ill get totally engaged in what I am looking at on my smartphone/tablet and completely forget to pay attention to the programme I was watching
