First comes Apple's crazy cash bonanza, now it's Samsung's turn. Yup, Samwise has reported its latest quarterly earnings figures, and while $5.9bn profits can't quite match Apple's $8.8bn, it's still far from what anyone would term “bad news”.
Especially when (unlike Apple) Samsung's performance was almost entirely seen as good news by analysts – an important point in a business that's as much about perception as anything else.
The only blip in Sammy's Q2's earnings report was lower than expected semi-conductor sales, down 6% on the same period last year, which Samsung said was the result of lower than normal seasonal PC demand.
On the mobile front, though, it's all systems go. Sales jumped an impressive 75% year on year, as Samsung's total revenues for the three months hit $42bn all told. Compared to the previous three months ending in March, demand for Samsung's smartphones rose “only” in single figures percentage-wise, while average selling price and overall sales also increased – though Samsung hasn't delivered specifics on figures.
If you listen to the analysts, though, Samsung shifted in the region of 52m Galaxy smartphones from April to June, more than doubling Apple's total of 26m-odd.
That's a serious shelacking, it must be said, though as we've said on numerous occasions of late, Samsung's figures include both sales from a just-launched Galaxy S III and a still-current Galaxy S II, which should maximise the Korean firm's advantage given how the iPhone 4S is getting a bit long in the tooth now.
That's the theory, anyway: Samsung says it actually expects to do even better in Q3 thanks to the launch of some new products in both the smartphone and tablet arenas.