The world has truly gone selfie-mad in 2014, with everyone from the US president to over-eager cycling fans jumping on board the latest cultural craze.
And now there's even a “selfie phone” designed for budding narcissists looking to take their photographic self-love to the next level: enter the 5.5in Sony Xperia C3.
What makes it a selfie phone? Simply that the 5MP front-facing 'PROselfie cam' has its own LED flash and a wide-angle lens, so you can get your own mug front and centre and still capture what's going on around you.
Sony's also included some selfie software gimmicks that enable you to easily retouch your snaps and add graphics and animations, while dedicated sharing tools let you sling your pics onto your favourite social media with a minimum of fuss.
The Xperia C3's other camera is an 8MP Sony Exmor RS unit, which is decent enough in its own right. On-board editing should be a breeze too thanks to the large 5.5in display, though resolution is only 1280 x 720 – the Xperia C3 is a mid-range device after all.
Processor-wise, you're looking at the familiar 1.2GHz quad-core Snapdragon 400, which is partnered by 1GB of RAM and 8GB of internal storage (expandable via microSD). Sony reckons the 2500mAh battery will give you 24 hours of talk time or an impressive 1071 hours on standby.
The Sony Xperia C3 will be available next month in China, where it'll launch in dual-SIM form in a choice of black, white or mint green, with a more global launch to follow shortly after.