Sony: we’re not bothered about budget tablets

Sony: we’re not bothered about budget tabletsJapanese manufacturer Sony has been talking tablet tactics ahead of the release of the imminent Xperia Tablet S.

Despite the success of the Amazon Kindle Fire and the Asus Nexus 7 ($199 and £159 respectively), Sony isn’t too fussed about releasing a budget tablet.

Last year, Sony unveiled the Tablet S and Tablet P, with the clear strategy of thinking outside the tablet box. The Tablet S was weighted at the top like a folded magazine, while the Tablet P boasted dual screens.

Alas, despite the rather unique designs, neither the Tablet S nor Tablet P captured consumers’ imaginations, or – more importantly – wallets.

This very month, Sony will release the Xperia Tablet S. It’s a bit like the aforementioned Tablet S, ‘cept less extreme and a bit thinner and that.

Speaking at a briefing in Tokyo, Kunimasa Suzuki, an executive VP at Sony reveals: "We aren't considering competing on price in tablets."

But don’t get Kunimasa wrong; the Sony Xperia Tablet S will be priced competitively. Over in the States, the 16GB Sony Xperia Tablet S will go for $399 – same as the 16GB iPad 2.

The Sony Xperia Tablet S lands in the US on September 7, and a European release will follow soon after. Probably.

via: PC Pro

Read more about: Android

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3 comments

Pondlife  Sep. 4, 2012 at 16:12

Well that isn't competitively priced then.

The Tablet P is fundamentally a good idea but the tech wasn't ready to do it right, a border between the screens is not what anyone wants.

morpheus  Sep. 5, 2012 at 09:49

A "has been" company still thinking they can premium price their "no longer premium" products...

Bore off Sony, people got fed up with you years ago with your propriety memory card rubbish.

Stelph  Sep. 5, 2012 at 14:33

Well that isn't competitively priced then.

The Tablet P is fundamentally a good idea but the tech wasn't ready to do it right, a border between the screens is not what anyone wants.


I agree, I would go so far to say that everyone in the whole universe would buy a folding tablet (imagine a 10.1" screen you could fold in half and stow in a pocket), although not with a border in the middle thanx

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