Japanese manufacturer Sony has been talking tablet tactics ahead of the release of the imminent Xperia Tablet S.
Despite the success of the Amazon Kindle Fire and the Asus Nexus 7 ($199 and £159 respectively), Sony isn’t too fussed about releasing a budget tablet.
Last year, Sony unveiled the Tablet S and Tablet P, with the clear strategy of thinking outside the tablet box. The Tablet S was weighted at the top like a folded magazine, while the Tablet P boasted dual screens.
Alas, despite the rather unique designs, neither the Tablet S nor Tablet P captured consumers’ imaginations, or – more importantly – wallets.
This very month, Sony will release the Xperia Tablet S. It’s a bit like the aforementioned Tablet S, ‘cept less extreme and a bit thinner and that.
Speaking at a briefing in Tokyo, Kunimasa Suzuki, an executive VP at Sony reveals: "We aren't considering competing on price in tablets."
But don’t get Kunimasa wrong; the Sony Xperia Tablet S will be priced competitively. Over in the States, the 16GB Sony Xperia Tablet S will go for $399 – same as the 16GB iPad 2.
The Sony Xperia Tablet S lands in the US on September 7, and a European release will follow soon after. Probably.
via: PC Pro