Sony Ericsson aims to take over the (Android) world

Sony Ericsson aims to take over the (Android) worldBloomberg reports that Sony Ericsson intends to shift its focus away from Europe in favour of the US and China, in a bid to become the biggest player in the Android game.

The Japanese-Swedish alliance currently holds 14% of the Android pie, but aims to increase that share to at least 25%. Nokia recently dissed Android and hooked up with Windows Phone 7, but Sony Ericsson still has HTC, Samsung and Motorola to scrap with.

Sony Ericsson has already unveiled four new Android phones this year, namely the Xperia Arc, Xperia Play, Xperia Neo and Xperia Pro. Bert Nordberg, Sony Ericsson’s president and CEO, reckons we’ll see a further four in 2011.

“It’s a good goal, and it’s simple and clear: we are in the Android market and we want to be number one,” said Big Bertie. “That’s a goal for the whole company to unite around, and you can’t reach it without the U.S.”

Somewhat disappointingly, that means our American cousins will start seeing new handsets before us poor neglected Europeans.

“The epicenter of the mobile industry has moved to the West Coast of the U.S.,” explains Bert. “When I grew up, it was a European industry.”

Fine. Go to the US. See if we care. We’re all getting the Nokia WP7 phone, anyway. Yeah, a good European handset. *sob*

Read more about: Android

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MrRatPants  Mar. 1, 2011 at 20:59

I'd like to see them smarten up a bit if they think they're going to be a big android player. Locking the bootloader to prevent users from changing the kernel and including even more bloated "trialware" in their software updates are a couple of things that indicate to me that these guys are a bit out of touch with the android market.

Pity, because their phones aren't bad.

JanSt / MOD  Mar. 1, 2011 at 21:41

Agree, Mr Ratspants. :)

dunfyboy  Mar. 1, 2011 at 23:22

No chance. SE haven't got a clue these days

JanSt / MOD  Mar. 2, 2011 at 12:37

I was so very underwhelmed by the X10 - it's one of those phones where the dummy on display in the shop actually feels better built than the 500.00 plastic thing you pry from the box. Why, to this day, they dare take more for it than what, say, the Desire HD costs??? Kudos :p

Also not impressed by the appearance of the Arc and Play - both have the X10 plastic look, though I'm unfair - haven't used them. Don't intend to, either!!!

How they went from making great little feature phones like the K750 and w810 to overpriced failures? Can't say I care to know... They have to build 2 truly great phones before my interest in reacquaintance is stirred.


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