Bloomberg reports that Sony Ericsson intends to shift its focus away from Europe in favour of the US and China, in a bid to become the biggest player in the Android game.
The Japanese-Swedish alliance currently holds 14% of the Android pie, but aims to increase that share to at least 25%. Nokia recently dissed Android and hooked up with Windows Phone 7, but Sony Ericsson still has HTC, Samsung and Motorola to scrap with.
Sony Ericsson has already unveiled four new Android phones this year, namely the Xperia Arc, Xperia Play, Xperia Neo and Xperia Pro. Bert Nordberg, Sony Ericsson’s president and CEO, reckons we’ll see a further four in 2011.
“It’s a good goal, and it’s simple and clear: we are in the Android market and we want to be number one,” said Big Bertie. “That’s a goal for the whole company to unite around, and you can’t reach it without the U.S.”
Somewhat disappointingly, that means our American cousins will start seeing new handsets before us poor neglected Europeans.
“The epicenter of the mobile industry has moved to the West Coast of the U.S.,” explains Bert. “When I grew up, it was a European industry.”
Fine. Go to the US. See if we care. We’re all getting the Nokia WP7 phone, anyway. Yeah, a good European handset. *sob*