And yet somehow seeing an empty space where the Sony Ericsson logo used to be on the front of the company's Hammersmith headquarters in London is the most convincing evidence yet of the major change that's taking place.
Sony's billion-dollar buyout of Ericsson to bring the mobile manufacturer fully under the Sony umbrella has been common knowledge for a couple of months now, but the nuts and bolts of this kind of deal always take a good bit of time to sort out.
In fact, until now if you didn't know the deal had been agreed there'd be no suggestion that it was anything other than business as usual for Sony Ericsson.
But it's a pretty big step taking the logo off the front of your HQ – and it sends a fairly powerful message that change is coming.
That's unless the sign has just been taken down for a cleaning, of course, or to be replaced with another Sony Ericsson one – companies tend to take the whole rebranding thing fairly seriously, and if the process is only expected to be finished around the middle of next year, removing the Sony Ericsson sign is a fairly major step at this stage of the game.
Anyway, props to Ben Wood for spotting the sign's absence and sharing the visuals via Twitter.