Sony Ericsson is in the process of slicing off the Swedish half of its face, leaving Japanese manufacturer Sony in sole control of the flaming ship.
And, if Sony Ericsson’s fourth quarter performance is anything to go by, it sounds like change can only be a good thing. Sony Ericsson’s last few months in 2011 were pretty freakin’ terrible, man.
The Japanese-Swedish alliance shipped nine million units in Q4 2011, which mightn’t sound too bad, but it’s down quite a bit from Q4 2010 – when it shipped 11.2 million units.
Revenue of 1.29 billion Euros was reported for Q4 2011, but Sony Ericsson actually lost 207 million Euros. Good lord. In the same period in 2010, the manufacturer banked eight million Euros.
To be fair, a whopping 93 million Euros was reportedly spent on restructuring in Q4 2011.
“Our fourth quarter results reflected intense competition, unfavorable macroeconomic conditions and the effects of a natural disaster in Thailand this quarter,” wept CEO Bert Nordberg.
“We are aligning our business to drive profitability and to meet customer needs. In spite of these challenges, throughout 2011 we’ve shifted our business from feature phones to smartphones, and our Android-based smartphone sales in the quarter increased by 65% year-on-year.”
The Sony Xperia S was recently announced sans Ericsson, and Sony is expected to assume full control – after paying the Swedes 1.05 billion Euros – over the next couple of months.