Sony Ericsson spending big on Xperia launches

Sony Ericsson is betting big on its Xperia Android smartphone range in 2011. Very big. Unwired View reports that SE has set aside a £4m marketing budget to support the launch of the Xperia Play, Neo and Arc over the next few months.

Read more about: Sony Ericsson Xperia ArcSony Ericsson Xperia NeoSony Ericsson Xperia Play

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