Sony eyes up MediaTek for five 2015 smarphones

Sony eyes up MediaTek for five 2015 smarphonesWhen interviewed by Rolling Stone recently (in my head, at least), we had a good chuckle about the mundanity of processor-related stories. Oh, how we laughed.

But that particular dream sequence has come back to haunt me, as I’m duty bound to scribble about Sony’s interest in MediaTek. Heck, someone must care. Matt? AhmadCentral? ANYONE?

Citing Taiwanese Apple Daily (keeps the doctor away), G For Games reckons Japanese manufacturer Sony is potentially cosying up with wallet-friendly MediaTek.

Specifically, we’re told that Sony will adopt MediaTek’s processor technology in “at least five” of its smartphones. Er, next year.

The interesting thing here is the notion of MediaTek being able to grab some chipset market share from the currently dominant Qualcomm, which provides the processor for almost any western flagship you care to mention.

MediaTek, meanwhile, is actually pretty common on its home turf of China, with the likes of Huawei, Lenovo, Acer, Vivo, and Oppo all enlisting its services.

To be fair, this news doesn’t come as much of a surprise, as we heard last year that Sony was partnering with MediaTek.

Indeed, Sony has already churned out a MediaTek-powered phone in the quad-core Xperia C (S39h), it being exclusive to China Unicom.

Anyway, yes, five Sony/MediaTek smartphones next year. I can’t bloody wait.

Read more about: Android

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AhmadCentral  Jun. 11, 2014 at 16:11

I care bro, I care :)

krogothnx  Jun. 11, 2014 at 17:25

I care. I just don't want it to replace the high-end - that's not a precedent that sony's mobile division would survive.

AhmadCentral  Jun. 11, 2014 at 17:47

I care. I just don't want it to replace the high-end - that's not a precedent that sony's mobile division would survive.

Mediatek are going after the super mid market rather than the high end market.

So expect to see their solutions in up and coming manufacturers as well as budget and mid range devices. What Mediatek are doing is trying to get rid of the high end market by creating powerful processors at a low cost for manufacturers to use. I do believe that Mediatek can succeed in the super mid market but they are going to face heavy competition.

Qualcomm control the high end market and they realise mediatek are going after the budget/super mid market. Qualcomm are also looking to target this market hence their announcements of various low powered solutions. It'll be interesting to see how Mediatek can cope when Qualcomm start to release all these solutions mass market. They've already started by releasing a processor with 4G LTE support for budget phones. The ZTE Redbull V5 uses this solution and costs under 1000RMB which is very cheap for a 4G phone. This is exactly the market Mediatek want and are going after and Qualcomm are going to be a big threat.

However, Mediatek are growing month on month and I don't see that growth slowing any time soon as their products really provide great performance at a great cost.

AhmadCentral  Jun. 11, 2014 at 17:55

You know Qualcomm are scared of Mediatek when they resort to derogatory videos of their competitor.


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