Sony: the latest manufacturer to figure ‘less is more’

Sony: the latest manufacturer to figure ‘less is more’Samsung has confirmed it’ll cut back on the number of individual Galaxy smartphone models next year, which means we’ll probably see less Galaxy Core Prime-esque dead weight.

Similarly, Sony says it’s renewing its smarphone focus, with profit becoming the top priority. I’m no CEO/CFO, but shouldn’t profit be the name of the game anyway, in this crazy cutthroat capitalist culture?

We're perusing an article over on Reuters, with speech bubbles from Hiroki Totoki (fantastic name), who recently became Sony’s chief of mobile.

"We're not aiming for size or market share but better profits," yells Totoki. Makes perfect sense to us.

That’s the plan for both Sony TVs and smartphones, and the Japanese manufacturer is perfectly happy to see sales slide by as much as 30% - so long as it means more profit. Profit, profit, profit. Delicious!

Tying in quite nicely with this story, it’s thought that Sony will stop firing out a new smartphone flagship every six months, an absolutely ridiculous practice that even Samsung hasn't entertained.

Since the Sony Xperia Z launched at the beginning of 2013, we’ve had the Xperia Z1, Xperia Z2 and Xperia Z3, and the Xperia Z4 is tipped to touch down as early as CES 2015 in January. Technically, that’s five flagships in TWO YEARS.

But after the Xperia Z4, Sony smartphone flagships will be an annual thing. Again: makes perfect sense to us.

Read more about: Sony Xperia ZSony Xperia Z1Sony Xperia Z2Android

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4 comments

JanSt / MOD  Nov. 26, 2014 at 19:14

If less were more, then nothing would be real peachy...

SpeedyG  Nov. 26, 2014 at 23:21

Hey, at least it's not telling us the flagships have sexist ads connected to them or promise buyers they can play all Playstation games mid-play or multiplayer...

http://www.bbc.co.uk/news/technology-30212921

JanSt / MOD  Nov. 26, 2014 at 23:26

hahaha

lcurdie / MOD  Nov. 26, 2014 at 23:31

Hey, at least it's not telling us the flagships have sexist ads connected to them or promise buyers they can play all Playstation games mid-play or multiplayer...

http://www.bbc.co.uk/news/technology-30212921

Haha! I was hoping to score a voucher, but it seems to be US only. What a missed opportunity the PS Vita was.

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