It's been a while since Sony's name came up in any discussion of the best smartphones around, and it badly needs a couple of big successes to get back in the frame as one of the top Android OEMs – and soon.
And surprise, surprise, that's just what Sony is promising. A senior company exec reckons its next flagship device will be something special, and will be the match for anything on the market right now. Sony Yuga, anyone?
“We will create in the near future a flagship model that can compete with Apple’s iPhone and Samsung’s Galaxy S III,” Sony sales and marketing VP Dennis van Schie told Financial Times Deutschland this week.
And while he doesn't mention the Yuga by name, that's surely what he's talking about. To remind you, the Yuga hit our radars a week ago, and supposedly has a 5in 1080p display, a quad-core 1.5GHz processor, 2GB of RAM, a 12-megapixel camera and Android 4.1.1 Jelly Bean.
The poorly lit images of the Yuga that leaked a week ago don't give us too much of a sense of how the Yuga carries itself what with that oversized screen, but with a unibody design and a glass back, plus hopefully a similar design aesthetic that gave us the likes of the Xperia Arc in early 2011, we've every reason to be hopeful.
That's if it is the Yuga that Van Schie is talking about, but it's surely a safe bet - we really would be surprised if there was another even more formidable Xperia contender being lined up.
Van Schie also took some time to confirm that Sony will keep on plugging away at a low level in the tablet market, focusing on producing a small range of devices each with a specific focus rather than flooding the market with products trying to cover any need.
“We will bring in addition to the existing Xperia Tablet other Android tablets to the market, but not many,” the Sony man said.
Last of all, Van Schie even shed some light on the potential for seeing a Sony Windows Phone any time soon: “we have a good relationship with Microsoft and we are watching the development of Windows Phone closely. If it succeeds, we will not be caught off guard.”
In other words, we're not prepared to risk it right now, but if the current crew of WP partners do start hitting the big numbers in terms of sales, we'll be in for a piece of the action.
It's an understandable approach given the very real need for Sony to redouble its efforts on making its Android division a success. A certain drop-off was always likely given the protracted transition from Sony Ericsson to just Sony, plus the relocation of Sony Mobile back to Japan as part of the main Sony corporation.
But those excuses can only go so far, and Sony needs a big 2013. Hopefully the Yuga will get things off to a good start.
Via Xperia Blog