Sony to go it alone? RIP Sony Ericsson

Sony to go it alone? RIP Sony EricssonWell, something had to give. Sony Ericsson, once one of the most successful mobile manufacturers in the world, has become a bit of a laughing stock of late. It’s about a year behind rivals when it comes to dual-core, and the much-hyped Xperia Play – once touted as an “iPhone killer” – is languishing in bargain bins at £150.

It’ll come as little surprise then that Sony is reportedly in talks to buy out Ericsson from their ailing joint venture.

A source “with direct knowledge of the matter” told Reuters that Sony hopes to go it alone in future. At present, tablets (including the Tablet S and Tablet P), gaming devices (such as the PSP), and consumer electronics come from Sony, while smartphones come under Sony Ericsson.

"Up to now Sony's products and network services have all been separate. Unifying them would be positive," said Yoshiharu Izumi, analyst with JP Morgan Tokyo. "If they can leverage their games and other network services I think they can lift their share." Hmm, we’ll see.

"The talks are not something that have been announced by Sony. We are declining to comment," said a Sony spokeswoman in Tokyo. Not denying the existence of the talks then?

Sony Ericsson is well into double figures with its smartphone output this year, and the reaction has largely been “meh”.

Add a comment
6 comments

JanSt / MOD  Oct. 8, 2011 at 15:06

Was wondering who of the 2 would pack in first?!

I have to admit - I kinda like the little Sony Ericsson Ray. Nice pocketfriendly allrounder. Seems their more niche-y devices are always better than their flagship attempts?

JanSt / MOD  Oct. 8, 2011 at 15:06

Was wondering who of the 2 would pack in first?!

I have to admit - I kinda like the little Sony Ericsson Ray. Nice pocketfriendly allrounder. Seems their more niche-y devices are always better than their flagship attempts?

cau961761  Oct. 8, 2011 at 15:16

It was about time....remember the old sony phones and the old ericsson phones before they merged all those years ago?

Betas  Oct. 8, 2011 at 15:56

I quite like SE designs - seem quite abit more sleeker than most other handsets and have quite decent build quality. I assume Sony will buy out the Ericsson phones division and not their network infrastructural division?

RiTSo  Oct. 8, 2011 at 19:21

I used to like Sony/SE phones and had a few over the years. Ericsson PF768, Sony CMD-Z5, SE T610, SE K750, SE K800 and then decided to try a Nokia at that point. I think the next logical phone would have been the K850 but it didn't seem that good a phone, after this they seemed to lose their way a bit.

They seem to be getting going again now with some decent android handsets so hopefully they'll come good again.

TomR  Oct. 11, 2011 at 08:47

SE are good at targetting the niche markets. As well as the Play, the Xperia Pro (and mini Pro) is the only android phone with a slide out keyboard. Supposedly to be released in the UK any day now - I htink they have had supply problems due to the earthquake in Japan.

Email:

You don't need an account to comment. Just enter your email address. We'll keep it private.

Comment: