Sony rises to global smartphone No. 3 behind Samsung and Apple

Sony rises to global smartphone No. 3 behind Samsung and Apple

Samsung and Apple may be the  dominant forces in smartphone land circa 2013, but Sony Mobile has quietly moved its way into third place, according to IDC.

The analyst firm’s numbers for Q3 sees Sony jump three places on last year’s positions, pushing past RIM, Nokia and HTC in the process.

That in itself says a lot about Sony’s “achievement”, as the trio of smartphone makers it’s overtaken have had particularly bad years. In fact, despite rising to “best of the rest” status, Sony’s market share has actually shrunk year-on-year, dropping from 5% in Q3 2011 to 4.8% this time around.

But that still eclipses the performances of HTC (down from 10.3% to 4.6%), RIM (down from 9.6% to 4.2%) and most of all Nokia (down from 13.6% to just 3.4%).

The majority of those losses are offset by Samsung’s stellar jump from an already healthy 22.7% to a dangerously dominant 31.3% market share.

Apple, meanwhile, will be quite happy with its own steady consolidation, having risen from 13.8% to 14.6%.

To put it another way, one in three smartphones sold around the world from July to September was a Samsung, while just under one in 20 was a Sony.

It’s a fairly slim success, in other words, but with the transition from Sony Ericsson now completed, the Japanese firm will be quietly optimistic or the future.

via: WSJ

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6 comments

Pondlife  Nov. 27, 2012 at 16:43

hth did that happen?

Stelph  Nov. 27, 2012 at 16:57

So really its less of a case of sony "rising" than HTC "dropping like a stone"

JanSt / MOD  Nov. 27, 2012 at 18:25

That just shows how far ahead Samsung are in the Android camp... although, here in Ireland I see quite a few of Sony's midrangers. But still - loads more HTCs.

AhmadCentral  Nov. 27, 2012 at 20:09

Sony doing quite well here. Surprising but i'm not surprised as their new handset range has had a perfect launch with perfect reviews and with no Quality control issues.

matt101101 / MOD  Nov. 27, 2012 at 20:19

That just shows how far ahead Samsung are in the Android camp... although, here in Ireland I see quite a few of Sony's midrangers. But still - loads more HTCs.
People will still have HTCs on contract, I guess that has something to do with it.

Pondlife  Dec. 7, 2012 at 22:42

Sony beat HTC in android sales in uk in third quarter apparently.....

But with 500,000 in the quarter compared to 440,000 it's not exactly threatening Samsung..

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