Sony Yuga to launch as the Xperia Z?

Sony Yuga to launch as the Xperia Z?Remember the 5in Sony Yuga? Sure you do – it's not the kind of name you easily forget, after all.

But that's just a development name, of course, and it'll be called something far more mundane and conformist once it appears on the shelves. Something like the Sony Xperia Z.

That's the latest rumour sent our way by the ever-vigilant Xperia Blog, and it seems entirely believable in that it contains the word “Xperia” followed by a letter of the alphabet – that's as much as most people understand about Sony's naming convention, anyway.

Aside from the name, we're also given a fair few specs - some new, some confirming what we've already heard about Sony's incoming Android heavyweight.

Or maybe heavyweight is the wrong word, as dimensions of 139 x 71 x 7.9mm mean it's unlikely to be overly heavy. The screen is confirmed as a 5in 1080p job – that much we knew already – and the panel will feature Sony's OptiContrast technology, which supposedly minimises the amount of unwanted diffused light thanks to a special resin.

Sony reckons it delivers a “richer viewing experience”, but then it would say that. If you've crossed paths with the Xperia V or the Xperia Tablet S, you'll already have seen it in action.

Speaking of the Xperia V, the Xperia Z comes with similar levels of weather protection – namely IP55 and IP57, which means dust protection and resistance to splashes and the occasional dunk in water.

Add a comment
29 comments

matt101101 / MOD  Dec. 22, 2012 at 16:17

Well it was never going launch as the "Yuga", was it?

Pondlife  Dec. 22, 2012 at 17:26

Well they've had miro and tipo

matt101101 / MOD  Dec. 22, 2012 at 17:57

Yuga, is too close to Yugo...

http://www.motorstown.com/images/zastava-yugo-55-03.jpg

matt101101 / MOD  Dec. 22, 2012 at 17:57

Damn..oh well, at least half the picture means it's only half as terrible.

AhmadCentral  Dec. 22, 2012 at 19:02

What happens when Sony release their 26th Xperia phone? What then? What would they name the next one.

matt101101 / MOD  Dec. 22, 2012 at 19:07

What happens when Sony release their 26th Xperia phone? What then? What would they name the next one.
Xperia A1? Though since this is Sony, starting with A seems a bit too normal and logical.

lcurdie / MOD  Dec. 22, 2012 at 19:16

Or they could start shoving letters together like HTC with the One SV. I'd buy a Sony Xperia FU for the name alone.

AhmadCentral  Dec. 22, 2012 at 20:00

Oh god, don't mention HTC's 2012 naming scheme here. Unless the phone is called the Sony Xperia SLR and features a 24mp camera or something i'd hate for Sony to start doing a naming scheme like that. Would confuse the hell out of people.

superflaan  Dec. 22, 2012 at 20:38

YUGA FLAME!!! This will be Hadouken'd to death.

Pondlife  Dec. 23, 2012 at 02:15

Or they could start shoving letters together like HTC with the One SV. I'd buy a Sony Xperia FU for the name alone.

Haven't they already done that with the TX?

Pondlife  Dec. 23, 2012 at 02:21

Yuga, is too close to Yugo...


Considering the Fiat Tipo, Xperia Tipo, doesn't it make it more likely. Expect the Xperia Marina next?

Jim988  Dec. 23, 2012 at 03:08

Anyone else think the naming scheme on sonys phones are ridiculous? There is seemingly no correlation between letter and spec, no way to get which is there high end. It's just stupid how they give it a random letter and expect everyday customers to know which one to buy, they'll end up confused and get an S3 or Iphone 5.

matt101101 / MOD  Dec. 23, 2012 at 03:16

Anyone else think the naming scheme on sonys phones are ridiculous? There is seemingly no correlation between letter and spec, no way to get which is there high end. It's just stupid how they give it a random letter and expect everyday customers to know which one to buy, they'll end up confused and get an S3 or Iphone 5.
I couldn't agree more, Sony's naming system for their phones is a joke.

Pondlife  Dec. 23, 2012 at 14:03

So it's obvious just by the name that the s3 is superior to the Ace then, or that the Note 2 is higher still and that the Premier isn't?
Or whether the pocket is smaller than the mini, whether the S Advance is better than the Ace 2 or S Plus.

Yep Samsung could teach Sony a lot about less confusing naming systems. oO

matt101101 / MOD  Dec. 23, 2012 at 14:24

So it's obvious just by the name that the s3 is superior to the Ace then, or that the Note 2 is higher still and that the Premier isn't?
Or whether the pocket is smaller than the mini, whether the S Advance is better than the Ace 2 or S Plus.

Yep Samsung could teach Sony a lot about less confusing naming systems. oO

No-one said Samsung's naming system was sensible, nor is any other manufacturer's (bar Apple, who I refuse to count as they only produce 1 phone per year).

I think whoever mentioned getting an iPhone 5 or S3 instead was just referring to their notoriety and reputation for being great all-round smartphones. The iP5 and S3's reputations proceed them, they don't take much selling to the average consumer, whereas a Sony device will likely have to be "sold" to Joe Bloggs by somebody else who knows more about phones.

Pondlife  Dec. 23, 2012 at 16:15

To call their naming system a joke comes with a suggestion that others are better.

Mind you we cope without decent naming systems on tvs, blu ray players, cars etc.

matt101101 / MOD  Dec. 23, 2012 at 16:40

To call their naming system a joke comes with a suggestion that others are better.

Mind you we cope without decent naming systems on tvs, blu ray players, cars etc.
Basically nothing has a decent naming system.

AhmadCentral  Dec. 23, 2012 at 17:19

They should just have a very blatent naming system for people.

Samsung THIS ONE IS THE BEST S3
Samsung THIS ONE IS A CRAP PHONE AND OVERPRICED Ace

matt101101 / MOD  Dec. 23, 2012 at 18:08

They should just have a very blatent naming system for people.

Samsung THIS ONE IS THE BEST S3
Samsung THIS ONE IS A CRAP PHONE AND OVERPRICED Ace

Now I own one I feel a strange need to defend it (we're all fanboys deep down); surely the Note 2 is a better phone than the S3? Unless you're not counting the Note 2 a phone, which is understandable due to it being...well...huge.

AhmadCentral  Dec. 23, 2012 at 18:28

They should just have a very blatent naming system for people.

Samsung THIS ONE IS THE BEST S3
Samsung THIS ONE IS A CRAP PHONE AND OVERPRICED Ace

Now I own one I feel a strange need to defend it (we're all fanboys deep down); surely the Note 2 is a better phone than the S3? Unless you're not counting the Note 2 a phone, which is understandable due to it being...well...huge.


Tbh I was just giving two examples. Feel free to swap out s3 for note 2 and ace for the mini or any other low specs samsung

matt101101 / MOD  Dec. 23, 2012 at 18:50

They should just have a very blatent naming system for people.

Samsung THIS ONE IS THE BEST S3
Samsung THIS ONE IS A CRAP PHONE AND OVERPRICED Ace

Now I own one I feel a strange need to defend it (we're all fanboys deep down); surely the Note 2 is a better phone than the S3? Unless you're not counting the Note 2 a phone, which is understandable due to it being...well...huge.


Tbh I was just giving two examples. Feel free to swap out s3 for note 2 and ace for the mini or any other low specs samsung

Pretty much all the big brand companies rip people off for low end devices, Samsung and HTC charge about twice what ZTE or Huawei do for the same specs.

AhmadCentral  Dec. 23, 2012 at 21:13

I agree.

Errrrrrrrrrm, is anyone else's comment box not showing the buttons at the top. Ya know the ones tht say , bold, itlalic, allow you to select the Smiley things etc...

Mines just disappeared...

Pondlife  Dec. 23, 2012 at 21:45

No
Can't
see
them
:p

matt101101 / MOD  Dec. 23, 2012 at 21:45

I agree.

Errrrrrrrrrm, is anyone else's comment box not showing the buttons at the top. Ya know the ones tht say , bold, itlalic, allow you to select the Smiley things etc...

Mines just disappeared...

Mine's fine, and yes, mods have the same comment box as everyone else :p. Have you tried a different browser/device?

matt101101 / MOD  Dec. 23, 2012 at 21:46

No
Can't
see
them
:p

Smartarse...though you can do them via typing if you can remember how they work ;).

Email:

You don't need an account to comment. Just enter your email address. We'll keep it private.

Comment: