It must be the official Stephen Elop Week or something, as the Nokia frontman has been popping up all over the place full of quotable quotes for our mobile delectation.
His latest appearance comes at Qualcomm's Uplinq expo in California, where he took to the stage to further explain the motives behind buddying up Windows Phone 7, and shed some light on Nokia's tablet strategy – or lack thereof.
Elop has been a busy man of late. He was the subject of a one-on-one interview on stage at the D9 conference, while also starring in a lengthy Business Week feature that surfaced around the same time.
And now he's at it again, revealing a five-point strategy for success and talking extensively about the decision to drop MeeGo and why we shouldn't be expecting a Nokia tablet any time soon.
His five-point plan is hardly earth-shattering, comprising common-sense principles such as delighting the customer, building operator support and taking care of developers.
His comments on MeeGo, however, were more revealing, even if they did largely echo what he said in the Business Week piece that surfaced through the week: “We had a lot of great innovation and a lot of great work that had taken place around the MeeGo platform but what we assessed was that we could not create a portfolio of devices covering a full range of price-points fast enough to deal, or respond to our competitors,” he said.
“MeeGo comes in at the high end but we couldn't see it coming down fast enough to help us deal with all of our problems.”
As for the tablet debate, Elop said there was no point in joining a market right now that is both heavily oversubscribed and dominated by a single product at the same time.
“Let's say there are 201 tablets,” he argued. “One of those tablets is being sold furiously and at great profit, is very, very successful and is obviously a very delightful experience.
“The other 200 tablets, with all due respect, are not yet attractive enough to gain any momentum and that's a concern to a lot of retailers.
“For Nokia, I always say with regards to our tablet strategy – I don't just want to be number 202.”