It’s no secret that Android users are notoriously tight when it comes to buying apps, with Apple’s App Store traditionally proving more lucrative for developers despite the smaller user base.
A new report from Flurry shows that Android users are spending an average of just 6 cents per app, significantly lower than their iOS-loving counterparts.
Us smug iPhone users are shelling out an average of 19 cents per app – that’s including apps that are free.
Evidently, iPad users have even more money to throw around, though that shouldn’t come as much surprise considering it’s very much a luxury device; no one needs an iPad, y’know?
The average iPad spend is way above that of Android and even the iPhone, at a whopping 50 cents per app.
A further graph shows how the volume of free apps on the App Store has increased over the years, from 84% in 2010 to 90% this year.
Of course, freemium apps – those that are free to download but offer in-app purchases and/or the ability to remove ads – are the in thing at the moment. It’s not uncommon for the highest grossing apps on the App Store to be almost entirely comprised of freebies.
Recent examples include Candy Crush Saga, which cheekily asks for 69p to progress beyond level 35(ish). Even colossal publisher EA has realised that freemium is the way to go, with Real Racing 3 costing 0p initially, but offering tons of stuff to buy within the game. Apparently, that works out better than charging an up-front £2.99 and leaving us to it. Sigh.
Flurry adds that we're all ultimately cheapskates, and would generally rather suffer adds than pay a few pence to remove them, writing: "Contrary to the desire for an ad-free experience, when faced with the choice between free apps with ads, or paying even $.99 for apps without ads, consumers overwhelmingly choose the free apps and tolerate the ads."