Everything Everywhere has revealed plans for a host of stylish shops throughout the UK. Everything Everywhere, of course, is the rather silly name for Orange and T-Mobile’s tag-team. What the heck was wrong with Orange-T? That sounds totally gangsta.
There’ll be five stores at first, opening on a 6-month trial basis, containing both Orange and T-Mobile goodies.
Everything Everywhere promises a "new creative concept in communications retailing" and a “21st century retail experience,” which realistically translates as “Apple-style store”. Fair enough though. Love or hate Apple, their stores are pretty swish.
Customers will be invited to “hang out and go online” using free, in-store Wi-Fi. You’ll also be able to charge your phone, regardless of your network. Bless.
Everything Everywhere became official in May 2010. From September last year, customers of Orange and T-Mobile have benefited from combined network coverage.
At the moment, Orange customers might see T-Mobile on their handsets and vice-versa, which can be confusing for Joe Public. However, the introduction of the shops is expected to be the first step towards some sort of clearly defined brand.
Altrincham has the honour of hosting the first store, opening on 18 February, followed by Bishops Stortford, Eltham, Lowestoft and Evesham.
I won’t lie to you, I have no idea where those places are.