The ladies and gents at Strategy Analytics have been furiously researching mobile phone shipments from Q1 2012, and the resultant report makes for very interesting reading.
The big news is that Finland’s Nokia has apparently been unseated as numero uno for the first time since 1998, with South Korea’s Samsung grabbing the throne.
In terms of volumes, Strategy Analytics reckons Nokia shipped 82.7 million units, which certainly sounds like a lot, but actually marks a 24% annual decrease. Oh dear.
Meanwhile, Samsung shipped 93.5 million units (good lord), accounting for a whopping 25.4% market share. Clearly its policy of releasing a new Galaxy smartphone every week is paying off.
Apple seemingly shipped a ludicrous 35.1 million iPhones in Q1 2012, almost twice as many as in the first quarter of 2011. That’s insane, considering we’re essentially talking about – ok, three variants of – one phone.
Team Cook’s overall share was a comparatively modest 9.5%, but looking at smartphones alone that figure leaps to 24.1%. So one in ten phones, or one in four smartphones, is an iPhone.
Interestingly, Samsung’s 30.6% smartphone share means that Sammo and Apple together (best of friends, of course) hold more than 50% of the market. Wow.