We were given a detailed heads up about ZTE sub-brand Nubia's debut Z5 smartphone a few weeks ago – complete with its December 26 official launch date – and bang on cue, the high-end 5-incher has been officially unveiled over in Beijing.
With all of its key specs already common knowledge, there's little by way of surprise on offer, but that doesn't mean the Nubia Z5 isn't impressive all the same.
However, the key question remains whether we'll see it here in Europe or whether it's destined solely for the Far East. With ZTE's own similar Grand S set to launch at CES in a couple of weeks' time, it suggests we may have to admire this model at least from a distance.
So what sets it apart from a stock ZTE release anyway? Nubia will no doubt point to the collaboration with Italian designer Stefano Giovannoni, a venture which has without doubt produced a smartphone that's easy on the eye.
It should be easy-ish on the pocket too, given the 5in class-leading 7.6mm thickness and impressive 126g weight – that with a 2,300mAh battery, no less. There's also a super-slender bezel and aluminium frame, though the plastic back cover is non-removable.
As for the Nubia Z5's mainstream specs, we've heard them already but here's a reminder: We start with the all-too-familiar 5in 1080p display, and move swiftly on to the quad-core 1.5GHz APQ8064 processor, backed by 2GB of RAM and 32GB of built-in storage.
The camera is a 13MP unit with f/2.2 aperture rating courtesy of five-element optics from Konica Minolta, and you also get separate software touch focus and touch exposure, while the front-facer is a 2MP effort.
Price-wise you'll be looking at around £340 in local currency to be able to slip a Nubia Z5 in your pocket once it goes on sale next month. But as we've mentioned, that's just a point of interest at this stage, really, as your only chance of buying one for the time being will involve relocating to a different continent.