Surprise, surprise: Apple is 'blown away' by iPhone 5 pre-order interest

Surprise, surprise: Apple is 'blown away' by iPhone 5 pre-order interestAh, bless. Apple says it has been “blown away” by interest in the iPhone 5 since pre-orders opened on Friday.

Showing the usual Apple penchant for superlatives, a company spokesperson hailed the iPhone 5 pre-order response as “incredible”. Seems that £30 price bump is really turning people away, then...

The iPhone 5 was announced on Wednesday, with pre-orders kicking off in the UK on Friday morning (though not at midnight, as I over-enthusiastically claimed on the day).

And as if anyone expected anything different, Apple spokeswoman Nat Kerris confirmed to AllThingsD late on Friday that “pre-orders for iPhone 5 have been incredible. We’ve been completely blown away by the customer response.”

It reinforces just how bullet-proof Apple is as a brand right now. Every new iPhone release has been met with plenty of criticism, so there was no surprise in seeing the usual nay-sayers lining up to bad-mouth both the latest iPhone itself and iOS 6 on Wednesday.

But unlike most previous occasions, the iPhone 5 is pricier than the model it replaces, and its arrival coincides with one of the busiest periods we can remember for rival devices being unleashed on the market.

Yet as sure as day follows night, there seems no evidence to suggest any of that has affected mainstream interest in the iPhone 5. We say that without having any actual figures to go on, of course, but true to form and exactly as expected, pre-order shipping estimates for all iPhone 5 variants are now listed as “2-3 weeks”, while the first diehard devotees/idiots/attention-seekers (delete as preferred) are already camped out on Regent Street.

All is normal with the world, then.

Read more about: iOSApple iPhone 5

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9 comments

matt101101 / MOD  Sep. 17, 2012 at 11:30

Surprise, surprise: Apple is 'blown away' by iPhone 5 pre-order interest
Bullsh*t.

But unlike most previous occasions, the iPhone 5 is pricier than the model it replaces, and its arrival coincides with one of the busiest periods we can remember for rival devices being unleashed on the market.
One model is £30 more...hardly likely to put off all those people who see Apple as a "way of life", hell, I'm surprised Apple doesn't have its own places of worship yet. As for everyone else, they buy contract phones, 30 quid over 24 months is barely noticeable.

Pondlife  Sep. 17, 2012 at 12:08

Is that quote specific to uk then as price was kept same in US wasn't it?
Yet as sure as day follows night, there seems no evidence to suggest any of that has affected mainstream interest in the iPhone 5.

And equally no evidence to counter that either. Just more words to build hype.

JanSt / MOD  Sep. 17, 2012 at 13:52

Is that quote specific to uk then as price was kept same in US wasn't it?
Yet as sure as day follows night, there seems no evidence to suggest any of that has affected mainstream interest in the iPhone 5.

And equally no evidence to counter that either. Just more words to build hype.


Six of seven colleagues use iPhones. Yep... Not one of them followed the launch of the 4S, or know who Tim Cook is. And they all think A6 is the planned toll road to Dublin airport.

martinjjames / MOD  Sep. 17, 2012 at 18:29

Surprise, surprise: Apple is 'blown away' by iPhone 5 pre-order interest
Bullsh*t.


Believe me, if I could have written that as my headline I would have

JanSt / MOD  Sep. 17, 2012 at 18:34

Surprise, surprise: Apple is 'blown away' by iPhone 5 pre-order interest
Bullsh*t.


Believe me, if I could have written that as my headline I would have

I wonder what one does after being blown away? Unblow? Suck?

Reser  Sep. 17, 2012 at 18:42

For all you naysayers..

http://www.telegraph.co.uk/technology/apple/9548287/iPhone-5-orders-top-2-million-in-24-hours.html

2 Million in 24 hours is what they sold. Pretty impressive, and does not sound like they were limiting stock.

matt101101 / MOD  Sep. 17, 2012 at 18:46

For all you naysayers..

http://www.telegraph.co.uk/technology/apple/9548287/iPhone-5-orders-top-2-million-in-24-hours.html

2 Million in 24 hours is what they sold. Pretty impressive, and does not sound like they were limiting stock.

I don't know how many phones a Chinese child can produce in one 24 hour shift ;).

matt101101 / MOD  Sep. 17, 2012 at 18:46

Surprise, surprise: Apple is 'blown away' by iPhone 5 pre-order interest
Bullsh*t.


Believe me, if I could have written that as my headline I would have

I think Emma might have had something to say about it :p.

Pondlife  Sep. 17, 2012 at 19:08

For all you naysayers..

2 Million in 24 hours is what they sold. Pretty impressive, and does not sound like they were limiting stock.


So you don't think they could have had more the 2m* ready for their launch date which didn't have to be so soon?

*and probably do

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