Survey: ‘only’ one in five planning to buy an iPad mini

Survey: ‘only’ one in five planning to buy an iPad miniWell, those October 10 iPad mini invites failed to materialise yesterday, and we can’t say we’re bothered in the slightest. A big fat survey suggests we’re not alone in our apathy.

Said survey indicates that a mere 18% of – roughly one in five – consumers plan to fork out for an iPad mini.

Having said that, while TechBargains leads with the decidedly negative headline “ONLY 18% OF CONSUMERS ARE INTERESTED IN BUYING THE iPAD MINI”, that’d still equate to a heck of a lot of sales.

Of the remaining surveyees (1,332 in total), 32% are undecided about the iPad mini, while 50% are thoroughly unmoved.

To give those figures some context, a previous TechBargains survey revealed that 45% of respondents planned to buy an iPhone 5.

Owners of the original iPad are thought to be most likely to grab an iPad mini, at 27%, while Kindle Fire owners are the least likely.

“Given Apple’s recent success it would be easy to assume that all new Apple products will be wildly popular.  Our survey results indicate that theory is no longer the case,” yelled Yung Trang, president and editor-in-chief of TechBargains.com.

“According to our survey respondents, the so called iPad Mini will not be highly coveted because consumers are questioning the necessity of a smaller iPad, especially if they own an iPad or an iPhone.”

Ending on a funny note, on the subject of iPad mini specs, 75% of respondents are hopeful of seeing a “memory card slot”. Yeah, good luck with that.

Read more about: Apple iPad miniiOS

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10 comments

JanSt / MOD  Oct. 11, 2012 at 13:36

Obvious question, Lewis - "Are you or aren't you?"

lcurdie / MOD  Oct. 11, 2012 at 14:02

Nah, I already have an iPad and an iPad micro (iPhone). Absolutely no need for an iPad mini.

JanSt / MOD  Oct. 11, 2012 at 14:09

Nah, I already have an iPad and an iPad micro (iPhone). Absolutely no need for an iPad mini.
C'mon... you know you want one.

jimbobbeers  Oct. 11, 2012 at 14:16

I don't have an iPhone or an iPad, so this appeals to me a great deal, and it'll appeal to millions of other people too.

Not everyone owns either of those devices, why is it so difficult for people to see that.

lcurdie / MOD  Oct. 11, 2012 at 14:56

That's one in three of the people commenting on this article.

Uhm, I'm not sure what my point is.

Stelph  Oct. 11, 2012 at 16:46

Well I wouldve swapped my iPad for a mini ipad, however as it looks to have the new connector and I NEED the SD reader and USB adapters for my iPad, so until new adapters come out for those thats a big no from me

(and I know I can get an apple apapter to go from old-new but its already very flimsy so I wouldnt trust it at all)

Stelph  Oct. 11, 2012 at 16:50

Well I wouldve swapped my iPad for a mini ipad, however as it looks to have the new connector and I NEED the SD reader and USB adapters for my iPad, so until new adapters come out for those thats a big no from me

(and I know I can get an apple apapter to go from old-new but its already very flimsy so I wouldnt trust it at all)


EDIT - Hold the phone. i just read the iPhone 5 has USB host abilities with the new connector and an SD reader/direct into the camera, consider me firmly back onto the fence until this is confirmed as a way of downloading videos from my video camera onto my iPad for editing

http://usbtips.com/iphone-5-usb-host-lightning-connector/

Reser  Oct. 11, 2012 at 21:43

Obviously the iPad mini is not/would not be aimed at people who already own iPads, it is aimed at people who do not own an iPad but want one but find it too expensive or large.

People who own iPads arguing about how they find the whole idea of an iPad mini ridiculous, I find ridiculous. Of course you have no reason to buy one , you are not the market, you have the superior version.

I have an iPad 3 so of course I would not be buying an iPad mini, however my mum wants a tablet and would prefer an iPad but just cannot afford to spend that sort of money on one, however if a mini one came out between £200-£250 she would get one.

JanSt / MOD  Oct. 11, 2012 at 21:46

You should be ashamed. Give you're mum your iPad, man :p

kittycatjess  Oct. 11, 2012 at 21:55

ipad mini....yea its called an ipod touch

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