Well, those October 10 iPad mini invites failed to materialise yesterday, and we can’t say we’re bothered in the slightest. A big fat survey suggests we’re not alone in our apathy.
Said survey indicates that a mere 18% of – roughly one in five – consumers plan to fork out for an iPad mini.
Having said that, while TechBargains leads with the decidedly negative headline “ONLY 18% OF CONSUMERS ARE INTERESTED IN BUYING THE iPAD MINI”, that’d still equate to a heck of a lot of sales.
Of the remaining surveyees (1,332 in total), 32% are undecided about the iPad mini, while 50% are thoroughly unmoved.
To give those figures some context, a previous TechBargains survey revealed that 45% of respondents planned to buy an iPhone 5.
Owners of the original iPad are thought to be most likely to grab an iPad mini, at 27%, while Kindle Fire owners are the least likely.
“Given Apple’s recent success it would be easy to assume that all new Apple products will be wildly popular. Our survey results indicate that theory is no longer the case,” yelled Yung Trang, president and editor-in-chief of TechBargains.com.
“According to our survey respondents, the so called iPad Mini will not be highly coveted because consumers are questioning the necessity of a smaller iPad, especially if they own an iPad or an iPhone.”
Ending on a funny note, on the subject of iPad mini specs, 75% of respondents are hopeful of seeing a “memory card slot”. Yeah, good luck with that.