We’ve already laughed off one survey today, which suggested iPhone 5 users accounted for more web traffic than Samsung Galaxy S III owners over a 7-day period. Wow.
This survey, however, is significantly more interesting, and deals with gamers and apps and what not. It suggests that almost a quarter of “app gamers” play exclusively on their smartphones and tablets.
That’s the story according to The NPD Group, who worked through 5,923 completed surveys from individuals, er, “ages 2 and older”. Don’t worry; the babies were allowed a helping hand.
Interestingly, the results suggest that 59% of all gaming is now done on a mobile device. Further, more than half of mobile gamers play more than they did in 2011, citing free apps and portability/convenience.
And finally there’s that 23% of “mobile gamers”, those who “play most often on a smartphone or tablet”, gaming exclusively on mobile devices.
I’m reminded of the minor stir I caused with the tongue in cheek feature Why mobile gaming is better than console gaming. Heck, I stand by those points, though I felt compelled to follow up with Why console gaming is better than mobile gaming.
For more info, including app acquisition trends, head over to The NPD Group’s press release.