Survey: a quarter of ‘app gamers’ play exclusively on mobile devices

Survey: a quarter of ‘app gamers’ play exclusively on mobile devicesWe’ve already laughed off one survey today, which suggested iPhone 5 users accounted for more web traffic than Samsung Galaxy S III owners over a 7-day period. Wow.

This survey, however, is significantly more interesting, and deals with gamers and apps and what not. It suggests that almost a quarter of “app gamers” play exclusively on their smartphones and tablets.

That’s the story according to The NPD Group, who worked through 5,923 completed surveys from individuals, er, “ages 2 and older”. Don’t worry; the babies were allowed a helping hand.

Interestingly, the results suggest that 59% of all gaming is now done on a mobile device. Further, more than half of mobile gamers play more than they did in 2011, citing free apps and portability/convenience.

And finally there’s that 23% of “mobile gamers”, those who “play most often on a smartphone or tablet”, gaming exclusively on mobile devices.

I’m reminded of the minor stir I caused with the tongue in cheek feature Why mobile gaming is better than console gaming. Heck, I stand by those points, though I felt compelled to follow up with Why console gaming is better than mobile gaming.

For more info, including app acquisition trends, head over to The NPD Group’s press release.

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5 comments

JanSt / MOD  Oct. 15, 2012 at 18:45

What are app-gamers, and what are mobile devices? Do I HAVE to click the link?
Argh, nevermind :p

lcurdie / MOD  Oct. 15, 2012 at 18:57

It's a tad silly, like saying: See those people who do most of their gaming on smartphones and tablets? 23% of them only play on those devices.

Would've been interesting to know how many of the 5,923 do so, but I doubt that would've yielded quite a sensationalist statistic.

So they've defined a cross-section, namely those "who play most often on a smartphone or tablet" (as opposed to a console), and it's 23% of that cross-section. Does that make sense? No? Good ;)

In a nutshell: If you do most of your gaming on a smartphone or tablet, there's a 23% chance that's where you do all of it.

Stelph  Oct. 16, 2012 at 10:31

It's a tad silly, like saying: See those people who do most of their gaming on smartphones and tablets? 23% of them only play on those devices.

Would've been interesting to know how many of the 5,923 do so, but I doubt that would've yielded quite a sensationalist statistic.

So they've defined a cross-section, namely those "who play most often on a smartphone or tablet" (as opposed to a console), and it's 23% of that cross-section. Does that make sense? No? Good ;)

In a nutshell: If you do most of your gaming on a smartphone or tablet, there's a 23% chance that's where you do all of it.


My eyes went cross-eyed when I tried to understand this

Stelph  Oct. 16, 2012 at 10:36

Since we are on the subject, as great as mobile gaming is id really like to see some better standards come in with app developement to try and make it even better, for example:

1) On iOS especially, there arent enough apps that used the cloud to save/sync your progress in a game across all your devices. If I am playing a game on my iPhone when I am out and about and want to switch and carry on playing on my iPad when I get home I dont want to have to play over the same levels again on my iPad, I want to start playing from where I left off! Some games support this but not enough

2) For the love of god all FPS games should be made to support an external gamepad by law, touchscreens are pap for these games and so support for something like the icontrolpad or gamelofts new controller http://toucharcade.com/2012/10/01/gameloft-reveals-80-bluetooth-controller-only-usable-in-gameloft-games/ should be mandatory

ian2606  Oct. 16, 2012 at 12:59

2) For the love of god all FPS games should be made to support an external gamepad by law, touchscreens are pap for these games and so support for something like the icontrolpad or gamelofts new controller http://toucharcade.com/2012/10/01/gameloft-reveals-80-bluetooth-controller-only-usable-in-gameloft-games/ should be mandatory

This^^^^^^

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