It's Friday, so let's treat you to a "no sh*t, Sherlock" tale, this week courtesy of ICM and the TV Licensing people, who have revealed that a quarter of all Brits now use their phones and tablets to watch TV on the go.
And to add even greater weight to the argument, they point out that those under the age of 35 are mainly responsible for this insane new trend.
“One in four people (25%) watched TV content on the move in 2011, via mobile viewing technologies. The figure is much higher for under 35s, as 35% watched in this way last year," said those lovely folk who take our money every month for the privilege of beaming pictures to our tellies in the home.
And there's more: “we estimate we spend over three hours per week tuning into the small(er) screen, watching programmes on our laptops, smartphones and tablets.”
We're not in the least surprised here - the iPad, iPhone and Android apps for things like BBC iPlayer, 4OD, ITV and Sky are truly excellent and allow us to use them wherever we may be (Wi-Fi dependent). Then, there's the amazing CatchupTV site (which we can never figure out because its actually not catch up at all but live).
The likelihood is that most people don't actually use their portable devices to watch live TV, but use them as secondary catchup services. If the main TV is in use, it is now so easy to pick up that tablet and go catch up on Masterchef in the bedroom thanks to Wi-Fi.
The TV Licensing board also predicts that a whopping one percent of the public will use their devices to watch the Olympics this year. Hardly a ringing endorsement.
What they don't mention - though we'd love to know - is where one stands legally if they don't own a TV licence but do own an iPad and use that to watch TV - either through CatchupTV or an on-demand service. It used to be that anybody with a device capable of receiving TV signals had to pay - but tablets don't receive TV signals, only internet streams.
Which means that, thinking about it, if you were to equip yourself with broadband, an iPad and a computer monitor that you could somehow connect it to (rather than a TV), could you even circumvent the law?
Just a though, of course...