Android tablets continue to eat into the once dominant iPad’s market share, but one thing they don’t have is a healthy selection of tablet-optimised apps.
To be fair to Google, it’s been doing its bit to encourage developers, and the latest incentive might well give them the kick up the bum they need, with some good old preferential treatment up for grabs.
Writing on the Android Developers blog, Ellie Powers explains that optimised apps will take over the various Google Play Top lists for users browsing on tablets, so that’s Top Paid, Top Free, Top Grossing, Top New Paid, Top New Free, and Trending.
Furthermore, apps that aren’t specifically optimised for tablets will be branded with a shameful “designed for phones” label.
Android developers have no excuse, really, with Google publishing its Tablet App Quality Checklist over a year ago. There’s no shortage of help for developers who want it.
As it is, users are often having to make do with upscaled smartphone apps, with developers failing to take advantage of the increased display real estate.
It’s pointed out that Remember The Milk saw an 83% increase in tablet downloads after embracing tablet optimisation. Good job, guys.