Tablets outnumber smartphones in record-setting Christmas Day activations spike

Tablets outnumber smartphones in record-setting Christmas Day activations spikeSo, Christmas has been and gone for another year, and here's hoping yours was a good one. It certainly was for the mobile industry, with Christmas Day setting an all-time record for the number of smartphones and tablets activated on a single day.

Analytics firm Flurry says a total of 17.4 million Android and iOS devices were activated on December 25, more than four times the daily average for the rest of the year.

It's also a huge two and a half times greater than the corresponding figure for Christmas Day last year, when 6.8 million new devices were activated.

However, arguably the most interesting statistic is the claim that tablets accounted for 51% of this year's figure, the first time tablets have ever trumped smartphones for new activations. In addition, a total of 328 million apps were downloaded on the day once punters got their new toys up and running.

Flurry singled out Apple's iPad and iPad mini as leading the tablet sales charge, along with Amazon's 7in Kindle Fire HD, which it seems was a particular success on Christmas Day compared to its normal sales levels.

“Amazon had a very strong performance in the tablet category, growing by several thousand percent over its baseline of tablet activations over the earlier part of December,” the firm reckons.

In case you haven't spotted it already, only iOS and Android are included in Flurry's number-crunching exercise. It would be nice to see the corresponding figures particularly for Windows Phone, to get a clear sense of how the public has received the recent wave of WP8 releases.

Via BGR

Read more about: AndroidiOS

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3 comments

Pondlife  Dec. 28, 2012 at 12:16

Makes more sense for tablets than phones really, surprised so many not checking them to make sure they work before gifting them though. Wonder how many didn't work.

adam_itfc  Dec. 29, 2012 at 19:58

Makes more sense for tablets than phones really, surprised so many not checking them to make sure they work before gifting them though. Wonder how many didn't work.

I work for a large retailer and had a few Kindle Fires back that seem to be stuck in a recovery boot loop

Stelph  Dec. 31, 2012 at 12:39

Makes sense, this year especially the price of tablets (mostly driven by the Nexus range and the iPad mini) has crashed down where as smartphones are still exhorbitanlty expensive.

I had picked up quite a solid tablet for my technophobic parents for a mesely £45 in carphone warehouse the other week but even if I splashed out then i wouldnt need to go north of £200 for one of the best tablets out there, you cant say the same thing for smartphones

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