Look, from a technological standpoint there's simply no call to go spending €4,700 on a mobile phone. Even at the bleeding edge of innovation prices don't go anywhere near that high.
So clearly you'd have to be paying for something else for a mobile phone to be able to justify having a price tag that high. Like 18-carat rose gold, fantastic looks and the kind of build quality you're more used to seeing in a bank vault. It's the TAG Heuer Link Smart Phone.
Mobile phones are many things to many people, but for the extremely wealthy there's a different type of device aimed exclusively at them, invariably dripping in gold and jewels and the like. After all, you can't really see someone like Prince Albert of Monaco whipping out an HTC Wildfire to fire off a quick text, can you?
But what always gets us about these high-priced blowers (and we're looking at you here, Vertu) is that as phones they're invariably rubbish, with teeny screens and virtually nothing to speak of by way of features.
So leaving aside that €4,700 price tag, well done to TAG Heuer for actually basing the Link on a half-decent bit of mobile kit. It boasts a 3.5in touchscreen, a 5-megapixel camera and runs Android – admittedly, only Android 2.2 Froyo, but still.
Apart from being bloody good looking, it's fully shock-proof and water-proof too, and features a Gorilla Glass display for added strength.
But it's touches like the alligator trim and the liberal use of black PVD, diamonds and rose gold that are probably going to speak loudest to the Link's target market. Oh well, we can always look at the pictures...