Teenagers: Apple is done

Teenagers: Apple is doneI’m struggling to recall the last time we wrote anything decidedly positive about Apple. These days it’s all about tumbling shares and peaking profits and reduced orders.

Buzz Marketing is sticking the boot in too, with teenagers reportedly telling them that Apple is old news.

Ultimately we’re told that Apple is failing to connect with today’s cool kids, who are increasingly opting for products from Samsung and… Microsoft?

Tina Wells of Buzz says:  “Teens are telling us Apple is done. Apple has done a great job of embracing Gen X and older [Millennials], but I don’t think they are connecting with Millennial kids. [They’re] all about Surface tablets/laptops and Galaxy.”

Wait a minute; Surface tablets? Earlier today we heard that the Microsoft Surface RT is thought to have shifted 1 million units in Q4 2012, while the iPad managed 20 million in the same period.

As for the Galaxy stuff, well, there is the argument that Apple is too popular to be considered "cool", and that today's teens are more excited by the likes of the Samsung Galaxy S III.

In any case, Matt Britton of youth advertisers Mr Youth sounds like the voice of reason. Check it: “Samsung and the Android platform is indeed a formidable competitor. But the interwoven ecosystem and flawless nature of Apple’s products will make its growth prospects pretty much a sure thing for the foreseeable future.

“Remember, the entire U.S. smartphone market has just passed 50% penetration, so both platforms have nothing but growth ahead of them.”

via: Forbes

Read more about: Apple iPhone 5Microsoft Surface RTSamsung Galaxy S3Apple iPad 4Apple iPad miniAndroidiOS

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16 comments

JanSt / MOD  Jan. 15, 2013 at 18:22

Read about this yesterday. The copy I read still had the paperclip attached that had held Ballmer's cheque in place

AhmadCentral  Jan. 15, 2013 at 18:42

I'm with Jan, this sounds like one of the articles a website writes purely for hits or because they've been paid a stupid amount of money to write it.

JanSt / MOD  Jan. 15, 2013 at 19:05

JanSt / MOD  Jan. 15, 2013 at 19:07

12 year olds prefer an eReader over the Surface

Greg.  Jan. 15, 2013 at 19:07

http://cultofmac.cultofmaccom.netdna-cdn.com/wp-content/uploads/2012/11/iwantsometoysnow.jpg

Ages 6-12. How on earth are they 'thinking of buying' these within the next 6 months. Ridiculous.

CTPAHHIK  Jan. 15, 2013 at 19:12

I assumed this is what they want for Christmas.
Or maybe survey targeted kids of parents mentioned in Forbes??? :p

Pondlife  Jan. 15, 2013 at 19:24

A survey where they don't even say how many they surveyed or some random blurb by a marketing firm I've never heard of.
Hard to make any real conclusion from that, other than kids want to much...

JanSt / MOD  Jan. 15, 2013 at 19:32

A survey where they don't even say how many they surveyed or some random blurb by a marketing firm I've never heard of.
Hard to make any real conclusion from that, other than kids want to much...


Well, Nielsen are a tad more 'legit' - not by much... but Buzz Marketing don't find 'buzz'; they make it out of thin air. Visit their website!

JanSt / MOD  Jan. 15, 2013 at 19:36


Ages 6-12. How on earth are they 'thinking of buying' these within the next 6 months. Ridiculous.

LOL...

In fairness, it's a standard chart Nielsen compile for all sorts of consumer 'decisions'.
And unlike Buzz Marketing, retailers look at those Nielsen charts. That is not to say Nielsen can't bend reality ;)

Pondlife  Jan. 15, 2013 at 21:00

And unlike Buzz Marketing, retailers look at those Nielsen charts. That is not to say Nielsen can't bend reality ;)

Retailers like comet, hmv, woolworths?

JanSt / MOD  Jan. 15, 2013 at 21:55

And unlike Buzz Marketing, retailers look at those Nielsen charts. That is not to say Nielsen can't bend reality ;)

Retailers like comet, hmv, woolworths?


hahahahahaha touche

mightyforest  Jan. 16, 2013 at 09:07

safe to say i have 4 kids under 12 and none of them asked for anything apple, they all wanted nintendo 3ds xl

AhmadCentral  Jan. 16, 2013 at 09:49

Yeh but since when did kids want to eat fruit and veg, all the kids I know always want sweets and stuff...


I,ll get me coat.

AhmadCentral  Jan. 17, 2013 at 00:49

Man, I am such a conversation killer. :p

Pondlife  Jan. 17, 2013 at 01:06

Did you forget your coat?

AhmadCentral  Jan. 17, 2013 at 01:18

No, my hat oO

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