Buzz Marketing is sticking the boot in too, with teenagers reportedly telling them that Apple is old news.
Ultimately we’re told that Apple is failing to connect with today’s cool kids, who are increasingly opting for products from Samsung and… Microsoft?
Tina Wells of Buzz says: “Teens are telling us Apple is done. Apple has done a great job of embracing Gen X and older [Millennials], but I don’t think they are connecting with Millennial kids. [They’re] all about Surface tablets/laptops and Galaxy.”
Wait a minute; Surface tablets? Earlier today we heard that the Microsoft Surface RT is thought to have shifted 1 million units in Q4 2012, while the iPad managed 20 million in the same period.
As for the Galaxy stuff, well, there is the argument that Apple is too popular to be considered "cool", and that today's teens are more excited by the likes of the Samsung Galaxy S III.
In any case, Matt Britton of youth advertisers Mr Youth sounds like the voice of reason. Check it: “Samsung and the Android platform is indeed a formidable competitor. But the interwoven ecosystem and flawless nature of Apple’s products will make its growth prospects pretty much a sure thing for the foreseeable future.
“Remember, the entire U.S. smartphone market has just passed 50% penetration, so both platforms have nothing but growth ahead of them.”