Tesco Mobile has scrapped the £2.50 a month extra it charges customers to use its 4G service, making it the first virtual provider to offer free 4G.
High-speed data access is now available to all Tesco Mobile pay monthly and SIM-only subscribers at now extra cost, with the cheapest monthly deals starting at £7.50 per month.
“After giving customers the chance to try 4G at their own pace with our flexible 4G tariffs, we've seen people really benefit from what it has to offer,” Tesco Mobile chief marketing officer Simon Groves said.
“Customers should be able to expect more from their mobile network, so as we see demand for 4G become more widespread, we wanted to take a different approach. Introducing free 4G is a clear example of our intention to provide all of our customers with the very best at no extra cost.”
Aside from dropping the £2.50 charge for 4G, Tesco has also expanded the line-up of 4G-capable handsets you can choose from to now include the new Motorola Moto X and Sony Xperia Z1 Compact.
Three Mobile also offers its subscribers free 4G access, but Tesco Mobile – which uses O2's infrastructure – is the first Mobile Virtual Network Operator (MVNO) to do so.