Tesco puts iPad on sale at £49.99. Oops!

Tesco puts iPad on sale at £49.99. Oops!They do say 'Every Little Helps' but maybe Tesco wasn't referring to publicity after this pretty embarrassing blunder.

The supermarket's popular website got hit with an unexpected amount of traffic after accidentally putting the latest iPad up for sale around £600 cheaper than Apple themselves.

Bungling bosses promised the iPad 64GB Wifi and 4G model for £49.99 to those who came first. And they came in droves. Hundreds of punters got confirmation of their orders with some ordering several for family and friends before Tesco realised and put a stop to their fun.

‘We always look to offer our customers unbeatable value but unfortunately this is an IT error that is now being corrected,” a Tesco spokesperson said.

Unsurprisingly, Tesco hasn't honoured the glitch, cancelling orders and refunding the £49.99 (and missing a golden PR opportunity to cash in on the blunder.)

At least it did get some free publicity out of the whole debacle though - with "Every little helps" trending on Twitter for a while.

Did you order one? Let us know below in the comments.

Via Daily Mail

Read more about: Tesco MobileApple iPad 3

Add a comment

bettsy  Mar. 15, 2012 at 00:33

More fool the people who actually thought this was the genuine price.

Stelph  Mar. 15, 2012 at 06:44

Well you say they missed a golden PR opportunity, but judging from the fact that I know at least 10 people who ordered one I would suggest the orders received would've been in the high thousands, easily over 10,000. At £600 loss per tablet am sure tesco losing 6+ million for some questionable PR (most people were joking how stupid tesco were) was never going to be an option


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