In what's believed to be a first for UK supermarkets, Tesco is currently trialling a free in-store Wi-Fi service, reports the Financial Times.
If the trial proves successful, the service will likely be rolled out across all 2,700 Tesco stores in the UK. Only four stores are involved in the trial process.
Mike McNamara, Tesco’s chief information officer, acknowledged that consumers already use their mobiles to check prices. “You can stand Canute-like and pretend nothing is happening . . . or you can say it’s happening, and I am going to help it happen.”
Commenting on the likelihood of the service being rolled out across the UK, Mike said: “My guess is it will go to all stores,” but added: “if you sit there streaming video forever, we may switch it off.”
McNamara confirmed that the service will definitely be free, as the infrastructure is largely in place already; Tesco employees use in-store Wi-Fi in their daily operations.
The question is: will Tesco customers use the service to check ingredients, compare prices, or check-in on Facebook? Our bet is on the latter.