We’re trying to think of an own-brand smartphone or tablet that wasn’t aimed squarely at the lower end of the market, and to be honest… we’re drawing a big fat blank.
Tesco’s own-brand smartphone aims to buck that particular trend, with specs that are “comparable” to Samsung’s Galaxy S5 flagship. Sacré bleu!
That’s the word according to BBC News, referring to BBC Radio 5’s Wake Up to Money programme, and – even more specifically – speech bubbles emanating from the mouth of Tesco chief exec Philip Clarke.
Something tells me Phil probably doesn’t realise quite what he’s promising here, such as a 5.1in 1080p display, top-of-the-range (for now) Qualcomm Snapdragon 801 processor, 2GB of RAM, 16MP/2MP cameras, and hardware extras including a fingerprint scanner and heart rate monitor.
The Beeb reckons that while the smartphone will be comparable to the high end of the market, it’ll be “aggressively priced”.
To be fair, that’s not an entirely new strategy – and hence not entirely implausible. The OnePlus One is certainly comparable to the £500 Samsung Galaxy S5 (arguably better, in some respects) and it costs just £229 (16GB) or £269 (64GB).
Meanwhile, we’re promised a Tesco Hudl 2 in September, but we reckon it’ll stick with the lower end of the tablet market, where non-iPads appear to have found their niche.