So Tim Cook is the new Steve Jobs. Well, you know what we mean – he's the new CEO of Apple, occupying pretty much the number one job in the entire consumer electronics game.
And that was the case even before Apple decided to throw in the incentive of a million Apple shares if Cook stays with the company for a full 10 years, which at today's prices amounts to a $383 million bonus.
As far as incentives go, it's a pretty good one – especially since Cook already has 13 years with the company and was Apple's first choice to take over from Jobs according to the company's “succession plan”.
Either way, he'll certainly not be going anywhere now – well, not for the next 10 years and one month anyway.
And the new Apple boss has set out his stall in a company-wide email explaining exactly what his plans are for the company, and the changes he intends to make now that's he's in charge. And the answer to both those questions is “nothing”.
“I want you to be confident that Apple is not going to change,” Cook assures Apple's staff. So to sum up: Tim Cook is going to get paid $383 million to be the new figurehead of surely the most profitable and successful company in the world, and make sure nothing at all changes for 10 years.
We'd have been happy to do that for half as much.