Apple naysayers took great pleasure in pointing out that former CEO Steve Jobs was incredibly outspoken about “tweener” tablets, insisting that they’re too small to compete with the iPad. As such, the iPad mini marks a massively hypocritical move from Apple, right?
Au contraire, Tim Cook has explained why 7in tablets suck and the 7.9in iPad mini is pretty much the best thing ever.
Back in 2010, Jobs said: "There are clear limits of how close you can physically place elements on a touchscreen before users cannot reliably tap, flick or pinch them.
"This is one of the key reasons we think the 10in screen size is the minimum size required to create great tablet apps... 7in tablets are tweeners, too big to compete with a smartphone and too small to compete with an iPad."
The latest quotage comes from Tim Cook during an Apple earnings call, and the CEO directly addresses Steve’s beliefs – beliefs Apple still concurs with.
Cook begins: “The comments that I think you're referencing are comments that Steve had made before about seven inch tablets. And, let me be clear: we would not make one of the seven inch tablets.
“We don't think they're good products, and we would never make one. Not just because it's seven inches, but for many reasons. One of the reasons, however, is size.
“I'm not sure if you saw our keynote, but the difference between just the real estate size between the 7.9 – almost 8 – versus 7 is 35 percent. And when you look at the usable area, it's much greater than that – from 50 to 67%.
“The iPad mini is a fantastic product. It is not a compromised product like the seven inch tablets. It's in a whole different league.”
And bring on the backlash. On Wednesday morning, I penned Five reasons why the iPad mini will succeed, but – in the interest of fairness – I’m currently working on Five reasons why the iPad mini sucks. For serious.