iPad mini aside, Apple has long been opposed to the whole phablet or “’tweener” thing. Phones should be small, tablets should be big, and that’s the end of it.
In a video interview, Apple CEO Tim Cook explains why the company hasn’t made – and won’t for the foreseeable future make – a phablet-style device with a larger display.
The 6:31-long video is available for your viewing pleasure over on AllThingsD, with Tim talking phablets for the final three minutes or so.
Cook purrs: “A large screen today comes with a lot of trade-offs. People do look at the size, but they also look at things like: Do the photos show the proper colour; the white balance; reflectivity; battery life; brightness; the longevity of the display…
“What our customers want is for us to weigh those and come out with a decision. At this point we’ve felt that the Retina display that we’re shipping is overwhelmingly the best.”
Meh, I’m not buying it. Heck even Tim himself says: “We haven’t so far; that doesn’t shut off the future.”
The major design change in the iPhone’s six-year history saw a leap from 3.5in to – wait for it – 4in in 2012. Meanwhile, rivals such as Samsung have moved to 5in and beyond.
There have been rumours of a larger iPhone, namely the iPhone Math (ahem), but more recently talk has turned to the budget iPhone.
The iPhone 5S is expected to arrive in autumn, and earlier this week it was tipped to rock twice as many pixels as the iPhone 5.