Tim Cook dismisses the phablet again

Tim Cook dismisses the phablet againiPad mini aside, Apple has long been opposed to the whole phablet or “’tweener” thing. Phones should be small, tablets should be big, and that’s the end of it.

In a video interview, Apple CEO Tim Cook explains why the company hasn’t made – and won’t for the foreseeable future make – a phablet-style device with a larger display.

The 6:31-long video is available for your viewing pleasure over on AllThingsD, with Tim talking phablets for the final three minutes or so.

Cook purrs: “A large screen today comes with a lot of trade-offs. People do look at the size, but they also look at things like: Do the photos show the proper colour; the white balance; reflectivity; battery life; brightness; the longevity of the display…

“What our customers want is for us to weigh those and come out with a decision. At this point we’ve felt that the Retina display that we’re shipping is overwhelmingly the best.”

Meh, I’m not buying it. Heck even Tim himself says: “We haven’t so far; that doesn’t shut off the future.”

The major design change in the iPhone’s six-year history saw a leap from 3.5in to – wait for it – 4in in 2012. Meanwhile, rivals such as Samsung have moved to 5in and beyond.

There have been rumours of a larger iPhone, namely the iPhone Math (ahem), but more recently talk has turned to the budget iPhone.

The iPhone 5S is expected to arrive in autumn, and earlier this week it was tipped to rock twice as many pixels as the iPhone 5.

Read more about: Apple iPhone 5iOS

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5 comments

DarthBlingBling  May. 29, 2013 at 15:45

"People do look at the size, but they also look at things like: Do the photos show the proper colour; the white balance; reflectivity; battery life; brightness; the longevity of the display"

Do people honestly think this when they look at their display?

JanSt / MOD  May. 29, 2013 at 15:53

"People do look at the size, but they also look at things like: Do the photos show the proper colour; the white balance; reflectivity; battery life; brightness; the longevity of the display"

Do people honestly think this when they look at their display?


Hahahaha...

Actually: sometimes. My better half has a Galaxy Camera. 4.8-inch super-duper AMOLED.
I'm p*ssed off everytime I look at photos I just took on the camera's screen. Why? Because size aside, the pictures do not look like the stuff on Samsung's screens at all. Transfer to any other device; to a PC or Mac or watch them on your telly or print them... Suddenly they are dull, or way too dark... When a picture looks good on my N9 or an iPhone or the HTC One, it looks good on other screens, too.... Mostly, anyways. There are definitely big differences. And I honestly prefer the iPhones' or the HTC One's screen over Samsung's. Probably just personal taste.

But I agree: Cook's definitely exaggerating! I daresay, the majority sees a bigger screen, they think, "yay, take that, iPhonies!".

an1  Jun. 7, 2013 at 23:33

This just proves Apple are scared of the competition, and it doesn't fit in with their business plan because they know they'd have to reduce the price of their iphones, and introduce features such as an sd card slot and longer lasting battery to the phablets. Apple like that they can charge you nearly £200 just to go from a 16gb to a 64gb model, and that when the battery is screwed, you'll send it back to them for replacement, and they'll screw you.

JanSt / MOD  Jun. 8, 2013 at 07:30

An1 - how much are the SGS3/4 in 64GB and where can you buy any? Where's the 64GB Htc One? Where's the Lumia 920?
They all screw us. Vital specs deliberately toned down or absent. Minute upgrades etc... And by focussing your angst on Apple you miss how Samsung kills the Android competition. That competition currently working on phablets like mad - while the Apple phablet is merely a rumour.

an1  Jun. 13, 2013 at 19:44

They never release the bigger memory models in the UK as they know we're not suckers and will bung a 64gb SD card in and be happy. Where does the SD card go in the apple idevices?

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