Apple isn’t usually one to show any signs of weakness or remorse, preferring instead to brush off criticism with the likes of aluminium gets scratched, deal with it.
It comes as somewhat of a surprise then to hear Tim Cook has conceded that Apple Maps, launched last week with iOS 6, isn’t quite up to the task.
Tim, who replaced the late Steve Jobs as Apple’s CEO in August 2011, has written an open letter to customers, posted in full over on the official Apple site.
The CEO admits that Apple’s Maps app, which replaces Google Maps in iOS 6, “fell short” on the company’s commitment to deliver “world-class products”. Crazier still, he adds that Apple is “extremely sorry”. Good lord.
Apple Maps' shortcomings include incorrectly marked landmarks, and complete lack of detail in some areas. You can read more in Apple Maps: a bit rubbish?
In a further bizarre display, Tim goes on to suggest third party alternatives, such as Bing, MapQuest and Waze, which are available from the App Store. He even suggests sticking a shortcut for Google Maps on your iOS home screen.
And if you look out your window, you’ll see a whole flock of pigs flying over a frozen hell. I’m scared.