Tim Cook: sorry, we ‘fell short’ with Apple Maps

Tim Cook: sorry, we ‘fell short’ with Apple MapsApple isn’t usually one to show any signs of weakness or remorse, preferring instead to brush off criticism with the likes of aluminium gets scratched, deal with it.

It comes as somewhat of a surprise then to hear Tim Cook has conceded that Apple Maps, launched last week with iOS 6, isn’t quite up to the task.

Tim, who replaced the late Steve Jobs as Apple’s CEO in August 2011, has written an open letter to customers, posted in full over on the official Apple site.

The CEO admits that Apple’s Maps app, which replaces Google Maps in iOS 6, “fell short” on the company’s commitment to deliver “world-class products”. Crazier still, he adds that Apple is “extremely sorry”. Good lord.

Apple Maps' shortcomings include incorrectly marked landmarks, and complete lack of detail in some areas. You can read more in Apple Maps: a bit rubbish?

In a further bizarre display, Tim goes on to suggest third party alternatives, such as Bing, MapQuest and Waze, which are available from the App Store. He even suggests sticking a shortcut for Google Maps on your iOS home screen.

And if you look out your window, you’ll see a whole flock of pigs flying over a frozen hell. I’m scared.

Read more about: Apple iPad 3Apple iPhone 5iOSApple iPad 2Apple iPhone 3GSApple iPhone 4Apple iPhone 4S

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8 comments

Pondlife  Sep. 28, 2012 at 19:44

Rather refreshing.

JanSt / MOD  Sep. 28, 2012 at 19:54

Rather refreshing.
A change for sure...

scooterb69  Sep. 28, 2012 at 20:08

totally refreshing and actually human after all, well done Apple

matt101101 / MOD  Sep. 28, 2012 at 21:06

Makevmth lol

JanSt / MOD  Sep. 29, 2012 at 11:42

They are going to relaunch the thing before christmas in iOS 6.1: GarageMaps - correct one county, and you get a chance to win free Justin Bieber tracks #yay

matt101101 / MOD  Sep. 29, 2012 at 13:17

They are going to relaunch the thing before christmas in iOS 6.1: GarageMaps - correct one county, and you get a chance to win free Justin Bieber tracks #yay
Really? I can't be bothered to look up if you're making it up or not.

JanSt / MOD  Sep. 29, 2012 at 13:24

They are going to relaunch the thing before christmas in iOS 6.1: GarageMaps - correct one county, and you get a chance to win free Justin Bieber tracks #yay
Really? I can't be bothered to look up if you're making it up or not.


Whaddaya think :p

Pondlife  Sep. 30, 2012 at 00:54

Sounds true ;)

They've now made it easier to find those other map apps.
http://www.gizmodo.co.uk/2012/09/apple-adds-new-maps-section-to-app-store-to-help-you-replace-the-ios-6-horror-show/
......adding a whole featured section to the App Store for maps from third party developers

Alternatively maybe it's too good
http://www.theverge.com/2012/9/28/3417234/apple-maps-military-security-satellite-images-google-nokia-comparison
On Wednesday, however, came an article from Turkish site Sosyalmedya claiming that Apple was putting the country’s national security at risk by providing highly detailed satellite imagery of a maximum security prison on Imrali island. etc.

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