Tim Cook urges Apple staff to reflect on Steve Jobs’ passing two years on

Tim Cook urges Apple staff to reflect on Steve Jobs’ passing two years onIt’s crazy to think that it’s now been two full years to the day since Apple founder and former CEO Steve Jobs passed away, following a lengthy battle with pancreatic cancer.

On the eve of the anniversary, current CEO Tim Cook fired out an email to Apple staff, urging them to reflect on what Steve Jobs meant, and suggesting that the best way to honour his memory is to continue his hard work.

One year ago, Apple posted a public tribute on its official site, though there doesn’t appear to be anything similar this year – certainly not at the time of writing.

In the meantime, 9to5mac has intercepted the aforementioned email from Tim Cook. Behold:

“Tomorrow marks the second anniversary of Steve’s death. I hope everyone will reflect on what he meant to all of us and to the world. Steve was an amazing human being and left the world a better place.

“I think of him often and find enormous strength in memories of his friendship, vision and leadership. He left behind a company that only he could have built and his spirit will forever be the foundation of Apple.

“We will continue to honor his memory by dedicating ourselves to the work he loved so much. There is no higher tribute to his memory. I know that he would be proud of all of you.”

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5 comments

JanSt / MOD  Oct. 5, 2013 at 16:25

http://www.punkyprincess.com/wp-content/uploads/2013/08/hannamarin.gif

universe1992  Oct. 6, 2013 at 09:20

Why would they reflect? Its a job not a religious cult.

JanSt / MOD  Oct. 6, 2013 at 10:08

It's America... People cried during Ballmers farewell speech. Heck, newsreaders cry everytime they see the flag ;)
Seriously though, don't you pray for your team leader every night?

Seriously: it's messed up. I don't know who the CEO is of the company that built my car's tires. Or who REALLY owns the company that makes my mother's heart meds, but bow to the masters of gadgetry.
Hell, in America and many other countries you CANNOT sue corporations that harm you - regardless of proof etc...

Newspapers and TV can lie to us, and they can do it provenly.
We turn teleprompter readers and lipsyncers into mega stars.
We are sent to wars by fat old sissies who haven't served dinner - nevermind 'their country in their army'!
People are proud of 'their' country! Artificial political constructs that they were born into because 2 other people couldn't keep their pants up. We are 'proud' of make-out places.
We send kids to communion hoping THAT priest is no pedo, cause, hey, we pray with him every Sunday... We pay holy men to bless missiles.

We name our kids after celebrities.
Words on paper can make us cry or queasy or scared. We are a weird species.

[those 'opinions' are mine. My personal ones. Not the one's of JanSt's - mod
genius)

Stelph  Oct. 7, 2013 at 10:48

It's America... People cried during Ballmers farewell speech. Heck, newsreaders cry everytime they see the flag ;)
Seriously though, don't you pray for your team leader every night?

Seriously: it's messed up. I don't know who the CEO is of the company that built my car's tires. Or who REALLY owns the company that makes my mother's heart meds, but bow to the masters of gadgetry.
Hell, in America and many other countries you CANNOT sue corporations that harm you - regardless of proof etc...


Just to play devils advocate, at least CEO's actually make a difference to something! As you touched on there are a lot of "celebs" who sigh, dance etc and do absolutely nothing to contribute to society, where as at Least Steve Jobs (and other CEO's) make a serious controbution to society by driving us onwards. Look at how Apple have changed the mobile computing market by making it more customer friendly.

I think its fair play for Apple to want to reflect on Steves passing, no-one can deny hes had a large impact on Apples fortunes and mobile computing and really in order for Apple to keep developing they need to remember what Steve (as CEO) did so they dont end up losing their way like so many of the top manufacturers have done over the years (Nokia, Blackberry, HTC)

JanSt / MOD  Oct. 7, 2013 at 11:13

stelph,
I kind of agree. It really depends on the company and the person.
If Elop can earn 10s of millions, then yes, build a Jobs shrine!
Also: in addition to that memorial note ALL Apple staff got 2 days paid holiday for great performance. So, it's beyond the blah blah lipservice.

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