Time running out for Elop with still no sign of Nokia's big comeback

Time running out for Elop with still no sign of Nokia's big comebackNokia's move over to Windows Phone continues to sharply divide mobile tech enthusiasts even 18 months down the line, but what isn't in any doubt is that the buck stops very firmly with CEO Stephen Elop.

And as the weeks count down to the end of what has been another disastrous year for Nokia, analysts are suggesting Elop's time is fast running out.

Consensus is that Elop has until early next year for the Nokia's Windows Phone adventure to start bearing fruit before his own future starts to look rocky - in fact, a fair few analysts say it's already too late.

"Elop has not been able to attract customers and that is what counts. You can say that he has not had enough time, but he has been there for two years. Time is up," says Greenwich Consulting's Magnus Rehle.

Part of the problem has been just how vocal Elop and Microsoft boss Steve Ballmer have been in insisting the partnership would develop into the near-mythical "third ecosystem" in the mobile sphere alongside Android and iOS.

Redemption, we've been told over and over, is just one new version of Windows Phone, or one new Nokia product cycle away. However, it seems the launch of the Windows Phone 8-running Nokia Lumia 920 and Lumia 820 is being viewed as Elop's last chance saloon.

If they fail to make a serious impact over Christmas and into the new year, even the more optimistic analysts concede that Elop's time will effectively be up.

And worryingly for Nokia, its latest devices have emerged right in the middle of the busiest period for new mobile hardware we've had for years, including of course the announcement of the iPhone 5 last week just seven days after Nokia's new phones emerged at Nokia World.

So what options would Nokia have in a post-Elop future? The only real alternative remains adopting Android as its primary smartphone platform - which is exactly what most Elop dissenters say Nokia should have done in the first place.

Via Reuters

Read more about: Windows Phone

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21 comments

JanSt / MOD  Sep. 20, 2012 at 20:35

I'm sure he'll get a better parting handshake than the 'outsourced' Symbian crew, or former MeeGo crewsters... He can return to Adobe and realize his vision of "flash in EVERY device". Oh, wait...

On the other hand, I suspect they might actually sell a few Lumia 920s. In which case he'll quit in March, collect an even bigger golden handshake and retire as the Man who saved Nokia. He will breed unicorns, and complete his collection of rare latex gloves.

Pondlife  Sep. 20, 2012 at 21:08

Yeah probably less 920s than they could have sold other phones if he hadn't napalmed their range and future models. Sadly I think he'll be there this time next year when the 940 is launched with no idea as to when it'll hit the shops.

JanSt / MOD  Sep. 20, 2012 at 21:18

Imagine: they could have a 4.3in MeeGo device, with the RAZRi's intel inside by now...
Sickens me :p

richto  Sep. 20, 2012 at 21:20

But they have gone from nothing to selling 4 million Windows phones in the last 3 months. Thats pretty good for a new platform. At that rate of growth they will be selling 16 million Windows Phones a quarter by the end of 2013. Not stratospheric, but it will keep them afloat while the market continues to grow....

Pondlife  Sep. 20, 2012 at 21:33

Well it wasn't a new platform and they had to almost give them away, besides which 3m phones in a quarter is trifling compared to where they were and still outsold by symbian before the price plummet.
Assuming the same rate of growth is nonsensical, no one had bought an iphone 5 last week this time, if we assume the same rate of growth we'll all have one by the end of 2013

JanSt / MOD  Sep. 20, 2012 at 21:45

But they have gone from nothing to selling 4 million Windows phones in the last 3 months. Thats pretty good for a new platform. At that rate of growth they will be selling 16 million Windows Phones a quarter by the end of 2013. Not stratospheric, but it will keep them afloat while the market continues to grow....
Yes... it seems like progress, until you realise they used to sell almost 4 million Symbian phones per week ;) And Apple (allegedly sold 2 million in 24 hours). But it is progress, nonetheless, and such 'things' can snowball. Their problem is that S40 devices kept them afloat through the past 18 months, but with cheaper and cheaper Android phones breaking into India, China and Africa etc... that source of income isn't growing, either. Personally I'd rather buy an Asha or a Symbian for £150 than a G300 for £90, but that is me. Loner :D

Pondlife  Sep. 20, 2012 at 21:49

Yeah especially as the g300 has been as low as £45 for those few that could find one....
Taking that Asha as a clue ;)

JanSt / MOD  Sep. 20, 2012 at 22:04

Yeah especially as the g300 has been as low as £45 for those few that could find one....
Taking that Asha as a clue ;)

Yep. And don't get me wrong: the G300 is a very good phone for the money. Heck, a year ago it would've kicked £200-a*s. But I am not the only Android-shy person on the planet ;)

(By the way - that paragraph ^ doesn't contain all the letters necessary to spell out the name of my new (yet undelivered) phone, either hahaha ;)

matt101101 / MOD  Sep. 20, 2012 at 22:20

Yeah especially as the g300 has been as low as £45 for those few that could find one....
Taking that Asha as a clue ;)

Yep. And don't get me wrong: the G300 is a very good phone for the money. Heck, a year ago it would've kicked £200-a*s. But I am not the only Android-shy person on the planet ;)

(By the way - that paragraph ^ doesn't contain all the letters necessary to spell out the name of my new (yet undelivered) phone, either hahaha ;)

So, this new phone...it's a £100 phone which used to cost £400, it doesn't run Android, WP7 or iOS and it's not an HD2? All correct so far?

That narrows it down to a Symbian device, a high-end feature phone or some Windows Mobile piece of crap from about 5 years ago. Have I missed anything?

Pondlife  Sep. 20, 2012 at 22:25

j q x z inspiration not striking me

Also not nokia n9, n900, x7, t7, Wave 3, or the samsung one with qwerty that I've forgotten name of right now, or pre or veer or even zeer when I got name wrong

matt101101 / MOD  Sep. 20, 2012 at 22:26

j q x z inspiration not striking me
J Q Z X?? What are you on about, I'm lost (again) :p?

Pondlife  Sep. 20, 2012 at 22:42

Palm Pixi?

Pondlife  Sep. 20, 2012 at 22:44

j q x z inspiration not striking me
J Q Z X?? What are you on about, I'm lost (again) :p?


He said the paragraph didn't have every letter that was in phone, those letters weren't in there and one other but that was in paragraph he said same about yesterday. So one of those if I've done it right is in phones name.

JanSt / MOD  Sep. 20, 2012 at 22:46

Yeah especially as the g300 has been as low as £45 for those few that could find one....
Taking that Asha as a clue ;)

Yep. And don't get me wrong: the G300 is a very good phone for the money. Heck, a year ago it would've kicked £200-a*s. But I am not the only Android-shy person on the planet ;)

(By the way - that paragraph ^ doesn't contain all the letters necessary to spell out the name of my new (yet undelivered) phone, either hahaha ;)

So, this new phone...it's a £100 phone which used to cost £400, it doesn't run Android, WP7 or iOS and it's not an HD2? All correct so far?

That narrows it down to a Symbian device, a high-end feature phone or some Windows Mobile piece of crap from about 5 years ago. Have I missed anything?

You want quite a few hints o_O

matt101101 / MOD  Sep. 20, 2012 at 22:49

Yeah especially as the g300 has been as low as £45 for those few that could find one....
Taking that Asha as a clue ;)

Yep. And don't get me wrong: the G300 is a very good phone for the money. Heck, a year ago it would've kicked £200-a*s. But I am not the only Android-shy person on the planet ;)

(By the way - that paragraph ^ doesn't contain all the letters necessary to spell out the name of my new (yet undelivered) phone, either hahaha ;)

So, this new phone...it's a £100 phone which used to cost £400, it doesn't run Android, WP7 or iOS and it's not an HD2? All correct so far?

That narrows it down to a Symbian device, a high-end feature phone or some Windows Mobile piece of crap from about 5 years ago. Have I missed anything?

You want quite a few hints o_O

I don't see why you won't just tell us :p. My interest in phones only started a few years ago, so anything which pre-dates that I'm unlikely to guess due to not knowing about.

Pondlife  Sep. 20, 2012 at 23:05

nokia x6

JanSt / MOD  Sep. 20, 2012 at 23:33

nokia x6 Hm... maybe I should've gone for one? Good reviews :D

Stelph  Sep. 21, 2012 at 09:13

As of yesterday I have real concerns about Nokia HTC's windows 8 phones have been announced and look to be realeased well before nokia. They also have announced some pricing (i.e. below) whch is pretty blinking reasonable for a "new" phone/OS

http://www.hotukdeals.com/deals/htc-8s-windows-8-phone-preorder-15th-november-224-98-unlocked-mobiles-com-1316528

I seriously doubt that Nokia will be competiing at this price bracket or be out in the stores by then, unless we hear something soon, meaning Joe public will probably buy the HTC rather than Nokia range leaving nokia out in the cold again :(

JanSt / MOD  Sep. 21, 2012 at 10:15

As of yesterday I have real concerns about Nokia HTC's windows 8 phones have been announced and look to be realeased well before nokia. They also have announced some pricing (i.e. below) whch is pretty blinking reasonable for a "new" phone/OS

http://www.hotukdeals.com/deals/htc-8s-windows-8-phone-preorder-15th-november-224-98-unlocked-mobiles-com-1316528

I seriously doubt that Nokia will be competiing at this price bracket or be out in the stores by then, unless we hear something soon, meaning Joe public will probably buy the HTC rather than Nokia range leaving nokia out in the cold again :(


What gives you the notion that HTC's WP8 devices will be out before Nokias?
And anyway, the important fact is this: we have NOT seen much relevant info about the OS itself.

matt101101 / MOD  Sep. 21, 2012 at 10:18

As of yesterday I have real concerns about Nokia HTC's windows 8 phones have been announced and look to be realeased well before nokia. They also have announced some pricing (i.e. below) whch is pretty blinking reasonable for a "new" phone/OS

http://www.hotukdeals.com/deals/htc-8s-windows-8-phone-preorder-15th-november-224-98-unlocked-mobiles-com-1316528

I seriously doubt that Nokia will be competiing at this price bracket or be out in the stores by then, unless we hear something soon, meaning Joe public will probably buy the HTC rather than Nokia range leaving nokia out in the cold again :(

I think I could run Nokia more successfully than Elop, Jan said the other day that they're still trying to sell the Lumia 800 for 440 Euros in Ireland.

The HTC's seem like good phones, £225 on pre-order (so it'll be less than that in a normal shop) is bloody good for the 8S.

Pondlife  Sep. 21, 2012 at 10:26

The 8s isn't great though 512 ram, 4gb storage just a One V* in colourful new suit, impressive that it's got so much heat on hukd. The 8x is more comparable to the 820 than the 920 in some ways and with just 16gb fixed memory, 920 seems better option

Yeah can't see ms letting anyone launch before Nokia, think all will be at same time, along with Huawei that we've only seen name and price for

*processor bump aside oh and slightly bigger screen damn missed that

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