I once knew a girl who regularly did the Fully Monty and offered unlimited everything. She was a popular lass.
Now T-Mobile is doing something similar, er, with a spanking new mobile tariff. With the Full Monty, T-Mobile will be the first mobile network in the UK to offer unlimited minutes and texts and data, with no Fair Use restrictions.
The Fully Monty comes in four flavours (apologies for the innuendo; I couldn’t think how to rephrase that), and they’ll be available from February 1 – this Wednesday.
The cheapest Fully Monty deal is £36 per month, and you can grab a free iPhone 4, Samsung Galaxy S II or HTC Sensation XE. The 16GB iPhone 4S, on the other hand, will set you back £99.
The most expensive deal is £61 per month, offering a free 32GB iPhone 4S, or a 64GB iPhone 4S for £29.
In any case, T-Mobile's Full Monty contracts last 24 months.
"Over the past two years, we’ve seen a rise in mobile internet use of over 250 per cent, which reflects the consumer trend of being 'always on' wherever they are," yelled Ben Fritsch, head of propositions for T-Mobile in the UK.
"However, consumers also still want to retain a more personal level of communication by calling or sending a text."
Indeed we do, Fritsch. Indeed we do.