T-Mobile has announced a summer special that will give subscribers on contracts of £25 a month and up completely uncapped mobile data until the end of September.
It marks a remarkable U-turn for a network that was telling us just five months ago that we should be using our home broadband connections, and not our mobile phones, to consume data online.
The unlimited data offer is open to both new and existing customers who sign up for a 24-month contract costing £25.54 a month or higher. Alternatively, existing customers who don't want to take out a new plan can instead add a £5.10-a-month mobile data bundle to their ongoing deal.
"We know that more and more of our customers are using the internet on their phone to make the most out of their smartphone,” said T-Mobile vice president of propositions Tim Dowling, “so that’s why we’ve chosen to give them the opportunity to receive truly unlimited internet for the duration of their plan.
“So this summer, T-Mobile customers can now have the freedom to surf and email on the go without the need to monitor their usage.”
That's a pretty big about-turn from back in January, when T-Mobile caused an uproar by summarily cutting data allowances to 500MB a month across the board, telling us that mobile data allowances were “best used for browsing”, and telling us “if you want to download, stream, and watch video clips, save that stuff for your home broadband.”
To find out more about the summer data extravaganza, you can check out T-Mobile's Truly Unlimited microsite. There's nothing there right now but we're told T-Mobile will be switching it on tomorrow.