The BlackBerry Z10 (pictured) is a decent piece of kit, but sooner or later BlackBerry has to come up with a follow-up to its next-gen smartphone hero.
Well, try this on for size: we're hearing the second all-touch BB10 handset will be called the BlackBerry A10, it'll arrive in November, and it won't replace the Z10 at all... it'll come in above it.
Industry sources have whispered rumours to that effect in CNET's ear over in the US, saying the A10 will come in as a top-tier device in time for the holiday season, effectively bumping the Z10 and the QWERTY-based Q10 down to the mid-range, with the Q5 covering the entry level.
The A10, it claims, is the device BlackBerry CEO Thorsten Heins was referring to back in March when he said: “There's one new product I'm excited about, but I can't really share it.”
US carrier Sprint will reportedly back the BlackBerry A10, having given the Z10 a skip altogether in favour of focusing its efforts solely on the higher-end offering.
The big question, of course, is what exactly makes the A10 so special?
Unsurprisingly that's a question without an answer at this stage, and unlike with the Z10 which BlackBerry made every effort to talk about ahead of its launch, it'll no doubt stay that way for a while yet.
What probably isn't on the cards, likely though it may sound, is an increase in screen size over the Z10's 4.2in display. Following the Z10's launch BlackBerry made it clear it was focusing on just two screen sizes for now – the all-touch 4.2in effort and the square 3.1in 720 x 720 screen found on both the Q10 and the Q5.
CNET suggests one thing we can look forward to is a significant step up in the design department from the rather generic-looking Z10.